United Way in your community

What is United Way?
What geographic area does United Way of Peel Region serve?
How does United Way support our community?
Why should I give to United Way?
Why would I give through United Way when I can give directly to an agency?
Does organized labour support United Way?
Why is it important to give during times of economic uncertainty?
Do funds raised by United Way of Peel Region stay in the community?

Community Impact Information

What happens to my money after I donate?
Where does my money go?
What is the Community Fund?

Where can I find information on the impact and results United Way and partners are making in the community?

Workplace Information

How much should I give?
How can I give?
My spouse gives at work. Do I need to give?
What if I feel too pressured to give to United Way?



United Way in Your Community

What is United Way?

United Way, an international, volunteer-led not-for-profit organization, has 115 local United Ways in Canada. United Way is known as Centraide in Quebec and Ottawa and other French speaking communities across Canada.

Each United Way-Centraide raises money and allocates funds locally to support its community. Each United Way-Centraide is governed by an autonomous local Board of Directors that, with other volunteers and staff, helps build caring, vibrant communities and responds to a broad range of human needs.

What geographic area does United Way of Peel Region serve?

United Way serves the Region of Peel which includes:

  • City of Brampton (pop. 523,911)
  • Town of Caledon (pop. 59,460)
  • City of Mississauga (pop. 713,443)

How does United Way support our community?

United Way focuses on four strategies that help achieve better community outcomes:

  1. Engaging the community’s resources: financial, influence, time, knowledge and action.
  2. Focusing on underlying causes of social issues.
  3. Strengthening the network of services and the capacity of nonprofits in the community
  4. Influencing public attitudes, systems and polity.

Why should I give to United Way?

United Way represents one of the most extensive collaborative approaches to create lasting change in our community.

Each and every contribution becomes part of a major community building effort to improve social conditions, lift people out of poverty and change lives in our community.

United Way’s vision is a place where we all live with financial stability and independence; where all neighbourhoods are safe and residents have a sense of well-being; and where all children are getting the right start in life and have the support they need to get them through the middle years and their high school graduation.

We bring together organizations, businesses, governments and community members who care about the issues we face in Peel Region. Together, we work to make the greatest impact possible on the most pressing social issues in the region.

Why would I give through United Way when I can give directly to an agency?

We have participation by over 50 agency partners in the social services sector, delivering key community impact programs and initiatives. It is why, with United Way, donations and support go farther and wider than any other charitable investment a community member can make.

Does organized labour support United Way?

Yes. United Way and labour work together to promote and co-operate in the establishment of joint labour-management campaigns in the workplace. For more information, please contact our office at 905-602-3650.

Why is it important to give during times of economic uncertainty?

Economic uncertainty puts strain upon us all. It is especially trying for those most vulnerable. It is important to think about families facing imminent layoffs if things don't turn around. It is important to think about those living on fixed incomes having to choose between spending on rent or food.

The truth is that your support of United Way has never been more important than at this moment in time.

Do funds raised by United Way of Peel Region stay in the community?

Your investment goes far, but not far away! Unless directed by the donor to another United Way or registered charity, all donations stay right here in Brampton, Caledon and Mississauga to help address key social issues that have been identified by our community.

Community Impact Information

What happens to my money after I donate?

United Way determines where funds will be invested by conducting research to find needs and opportunities in the community. With this understanding, we are able to make sure funds are distributed to the most urgent issues that exist for people in Brampton, Caledon and Mississauga.

Where does my money go?

United Way and its supporters focus on three areas that provide the best opportunities to create lasting change in our community.

From Poverty to Possibility
We're helping community members who have low income and those experiencing homelessness to gain financial stability and independence.

All That Kids Can Be
From the early years to high school completion, we're supporting the full path of development to help children and youth achieve their potential.

Healthy People, Strong Communities
In working for the overall well-being of community members, we're building the positive environments and social capacity for caring, safe neighbourhoods.

What is the Community Fund?

The Community Fund is a donation option that addresses the whole range of our community's needs. By choosing the Community Fund, you entrust us to manage your contribution to achieve meaningful results in all of the areas of highest priority in our community: From Poverty to Possibility, All That Kids Can Be and Healthy People, Strong Communities.

Where can I find information on the impact and results United Way and partners are making in the community?

United Way and partner agencies regularly track the impact and progress we’re making together in the region, with results covered in annual reports, promotional and educational documentation, and online.
A broad selection of the latest results under each of United Way’s three focus areas can be found in the 2012 Donor Guide.

Workplace Information

How much should I give?

Making a contribution to United Way is a personal decision. It’s up to you to decide what gift level best reflects your ability to give and your commitment to helping those in need in our community.

How can I give?

Here's how you can contribute to united Way and support your community.

Fill out the United Way pledge card (electronic or paper), available through your workplace campaign.

Additional options include: payroll deductions, pre-authorized payment (cheque or credit card), a one-time donation (cash, cheque or credit card) and a donation through our stocks and securities program.

Donate online at unitedwaypeel.org.

My spouse gives at work. Do I need to give?

United Way is a total community effort, the results of which benefit everyone. If both spouses work, each is asked to give a share of what he/she earns. You need to make your own decision. Some spouses choose to give separately while others combine their gifts in order to be recognized as Leaders of the Way.

What if I feel too pressured to give to United Way?

No one should feel forced to give to United Way or any other charity. Giving is a personal choice that should be made voluntarily. If you feel that someone is pressuring you to give, please speak to your Employee Campaign Chair or contact your United Way representative.

Financial & Receipting Information

What is my income tax advantage?

Click here to see more information about the tax benefits of donations.

What monetary donations to United Way are receiptable?

A donor may receive a tax receipt for voluntary donations by cash, cheque, credit card, payroll deduction and automatic bank withdrawal. Donations qualifying for a receipt must be accompanied by a United Way pledge form.
Casual Day donations of $10 and over per year are receiptable, if your organization submits a list of those employees who donated through Casual Days, along with their cash donations. Payments of Casual Days through payroll deduction are receiptable on a T4 slip.

What monetary donations to United Way are not receiptable?

Special Event contributions such as draw tickets, 50/50 and lottery tickets, auction and garage sale purchases, coin drives and food purchases are not eligible for a tax receipt. When an individual receives something of value in return (or the chance to receive something of value in return), the contribution is not receiptable.

What are your costs?

In 2011/12, United Way of Peel Region’s donors and volunteers raised more than $13.3-million. This achievement will support programs and services that address priority community needs and achieve positive outcomes in Brampton, Caledon and Mississauga.

Our cost of fundraising – which includes a portion of our operating cost – was 15.3% of our total revenue. A portion of this amount goes to monitoring our donations which ensures they are distributed where the funds are needed the most.

By comparison, the Canada Revenue Agency (CRA) considers under 35% to be an acceptable costs to revenue ratio.

How does United Way keep its costs so low?

Approximately 1,500 volunteers help United Way carry out its community work. During campaign, approximately 7 employees (Sponsored Campaign Representatives) assist with our fundraising work. This helps United Way leverage resources and maximize efficiencies. We are proud of our reputation as one of Canada's most transparent and efficient charities.

United Way costs are also low because thanks to our strong reputation, high profile and 70 year history we receive pro-bono and discounted rates on advertising and other services.

Where can I learn more information about fundraising costs?

United Way of Peel Region encourages all individuals to contact their charities of interest and learn the costs associated with each in order to make an informed decision. Here are some resources:
Imagine Canada is the national umbrella for charities and provides standards for charitable organizations to manage and report their financial affairs and fundraising responsibly through the Ethical Code Program. Suggestions on evaluating a charity are at the Imagine Canada website.

Canada Revenue Agency (CRA) requires all registered Canadian charities report salary ranges that are subsequently published on the CRA website for public review. CRA also requires accountability, transparency and stewardship of the dollars raised by Canadian not-for-profits in order to maintain charitable status.

Visit the "Charities and Giving" section on the CRA website for more information and:

Click on "Search the Charities Listings"

Type in the charity name field and click "Search"

Click on the name of your choice

What practices does United Way have in place to ensure financial accountability and transparency?

When you make a contribution to United Way, we promise to administer it with great care. We set high standards for our conduct in all areas of our organization and continuously measure our performance. It is up to us to ensure that our donors remain informed & confident that their contributions will be well managed and result in positive impact.

Our volunteer Board of Directors conduct regular, in-depth reviews of United Way's financial and community investment performance.

United Way of Peel Region, as part of United Way Canada - Centraide, is a flagship member of Imagine Canada's Ethical Fundraising and Financial Accountability Code. (In addition, we continue to follow internal Transparency, Accountability and Financial Reporting (TAFR) guidelines which are intended to be defendable, acceptable, consistent, transparent and simple in providing standardized reporting by United Ways across Canada).

The accounting firm Grant Thornton LLP ensures our financial statements are accurate and we operate in a fiscally responsible manner.

United Way of Peel Region's annual T3010 filing with Canada Revenue Agency with all required financial and other disclosures can be found on the CRA website www.cra-arc.gc.ca/

Additional Services

How are agencies evaluated?

Community investments are monitored by an experienced United Way community investment staff, cabinet and allocations community. All agency program and service funding requests must meet a strict set of performance criteria based on the most current research. By focusing the best people, latest research and innovative practices around achieving measurable results, we maximize the impact of your gift and return on your investment.

To be eligible to apply for United Way funding, an organization must meet all of the following criteria:

  • be a registered charity
  • been in continuous operation for at least two years
  • provide human care services and programs to Peel residents
  • be governed by a volunteer board of Directors
  • use volunteers
  • provide audited financial statements
  • comply with the Ontario Human Rights Code
  • must carry a minimum of $2-million in liability insurance
  • have knowledge of relevant issues and needs in Peel
  • abide by United Way’s policies

Why aren't all agencies a part of United Way?

There are many important programs in the community responding to individual and family needs. Our ongoing support of agencies is a business decision that involves a long-term financial commitment. In order to continue that support, we must make decisions that keep us within our financial abilities. The number of agencies or programs funded depends on campaign dollars raised.

There are currently 54 funded agencies, and new investments are considered annually. In addition, some agencies choose not to apply for funding.

Can I designate my donation to other charities?

Yes, the option of designating to specific agencies is an added service United Way provides to our donors. Agencies must be Canadian registered charities.

United Way retains 14% of the designated gift to recover the costs associated with this service. The maximum fee applies to individual donations only.

The 14% cost recovery is based on an estimate of those costs associated with providing the service to donors and their designated agencies. This percentage is inclusive of all the costs related to fundraising and processing of these gifts.

What is your charitable business number?

The charitable business number for United Way is 108102807 RR0001.


How do I know my personal information will be protected?

United Way is committed to protecting your privacy and maintaining the confidentiality of your personal information. In order to ensure your protection, we have adopted the ten privacy principles established by the Canadian Standards Association Model Code for the Protection of Personal Information. For further information about our privacy policies and practices, please contact our Privacy Officer at 905-602-3650.

Executive Compensation

I heard a rumour that the United Way CEO makes a million dollars a year.

Every year since at least 2005, an anonymous email floats around the internet with some outrageous allegations about the salary and perks of various CEO’s of well-known world organizations such as UNICEF, America Red Cross, World Vision and United Way.

The source is not known for these highly inaccurate statements which are obviously intended to create sensation with readers who may believe them to be true just because the email came from a friend. It would appear the author has chosen to target CEOs of large, reputable charities with falsehoods about their compensation, while identifying another charity’s CEO as apparently having a contrasting very low salary.

While those more familiar with the good work of United Way will simply dismiss and delete it as just another piece of un-attributable spam, others unfortunately may permit it to influence their opinion and even propagate the myths by passing it on to others.

Here’s some information to assist you in responding to questions pertaining to this email:

While we cannot speak on behalf of other charitable organizations, we can provide factual information about United Way, and in particular, United Way of Peel Region.

United Way subjects itself to rigorous governance and fiscal stewardship examination through a number of independent third-parties. We also welcome that same rigor by donors, large and small, as they do their homework in contemplating where to target their philanthropy.

About United Way Worldwide

  • Brian Gallagher (the United Way CEO referred to in the ‘2005 Email’) is the President of United Way Worldwide - a leadership and support organization for the network of nearly 1,800 community-based United Ways in 45 countries and territories; with a brand value estimated at $14.3 Billion.
    • He does not have a golf- or yacht-club membership (he doesn’t even sail) or any of the other outlandish perks stated in the email
    • His compensation is set by a Board of Trustees and is publicly available for those that wish to know

About United Way of Peel Region

  • Shelley White is the CEO of United Way of Peel Region.
    • She drives a mid-size family vehicle (not a Rolls Royce)
    • Her air travel is via the lowest available economy air fare (not a private jet)
  • United Way and other charities compete with major institutions and the corporate sector for both staff and leadership. We are extremely fortunate to have executive leadership that is motivated beyond the fair monetary compensation package we are able to provide.
  • United Way of Peel Region files its annual CRA T3010 report, which includes salary ranges for its highest compensated employees
  • All salaries at United Way of Peel Region, including senior management, are benchmarked against other Canadian non-profit organizations of similar size and scope in Peel Region and among other United Ways throughout Canada.
  • On a periodic basic, United Way of Peel Region participates in a survey of not-for-profit organizations comparing all salary levels and job descriptions in the social services sector so that salaries remain reasonable and fair in comparison with others in the non-profit industry.
  • United Way of Peel Region is in compliance with the required regulatory reporting to Canada Revenue Agency for its executive compensation via its CRA T3010 form. More information may be obtainable from CRA.
  • United Way of Peel Region’s fundraising and related administration costs is 15.3 per cent. Money raised in the community, stays in the community unless it has been designated.

About United Way – Centraide Canada

  • United Way – Centraide staff work closely with community partners, staff and volunteers across Canada, and are hired based on the skills and expertise they bring. Its national Board of Directors is made up of volunteers who traditionally have previous experience serving on a local United Way – Centraide Board and bring specific expertise from the Canadian public, private and not-for-profit sectors.
  • Executive salaries at United Way – Centraides across Canada are established, by their respective Board of Directors, through a comparison of executive compensation at other charities, an assessment of roles and responsibilities, and a commitment to spending dollars wisely. Inherent in our values, we provide non-partisan leadership and embrace diversity. We strive to demonstrate trust, integrity, respect, inclusivity and transparency in everything we do. This includes ensuring that staff is compensated fairly for the work they carry out on our behalf.
  • The Canada Revenue Agency (CRA) requires charities to provide the salary ranges of their most highly paid employees. The salary ranges, without the names and actual salaries, are currently published on its website. Salary information is now available on the Canada Revenue Agency website at http://www.cra-arc.gc.ca/chrts-gvng/menu-eng.html.
  • United Way – Centraides across Canada have a long history of responsible stewardship. We continue to be acknowledged for our best practices promoting openness and accountability, and make our administrative and fundraising costs available to the public through a variety of means including yearly external audits and annual reports.
  • Each United Way – Centraide in Canada operates as an independent and autonomous organization, following the terms of our membership agreement. While the ratio varies from one local office to another, on average 85 per cent of dollars raised are invested in communities by way of allocations to agencies or though programs delivered directly by us. That leaves an average of 15 per cent of revenues to cover fundraising and administrative expenses.
  • United Way – Centraide is a flagship member of Imagine Canada’s Ethical Fundraising and Financial Accountability Code.
  • United Way’s across Canada have adopted Transparency in Accounting and Financial Reporting (TAFR) principles for a common standard for reporting fundraising and related administration costs.