United Way in your community

What is United Way?
What geographic area does United Way of Peel Region serve?
How does United Way support our community?
Why should I give to United Way?
Why would I give through United Way when I can give directly to an agency?
Does organized labour support United Way?
Why is it important to give during times of economic uncertainty?
Do funds raised by United Way of Peel Region stay in the community?

Community Impact Information

What happens to my money after I donate?
Where does my money go?
What is the Community Fund?

Where can I find information on the impact and results United Way and partners are making in the community?

Workplace Information

How much should I give?
How can I give?
My spouse gives at work. Do I need to give?
What if I feel too pressured to give to United Way?




United Way in Your Community

What is United Way?

United Way is an international, volunteer-led, not-for-profit organization. There are 115 local United Ways in Canada. United Way is known as Centraide in Quebec and Ottawa and other French speaking communities across Canada.

Each United Way-Centraide raises money and allocates funds locally to support its community. Every United Way-Centraide is governed by an autonomous local Board of Directors that, with other volunteers and staff, helps build caring, vibrant communities and responds to a broad range of human needs.

What geographic area does United Way of Peel Region serve?

United Way serves the Region of Peel which includes:

  • City of Brampton (pop. 523,911)
  • Town of Caledon (pop. 59,460)
  • City of Mississauga (pop. 713,443)

How does United Way support our community?

We create lasting change by focusing on three building blocks that are essential for our community to thrive:

  • Moving people from poverty to possibility
  • Helping kids be all they can be
  • Building strong communities

Why should I give to United Way?

When you give to United Way of Peel Region, you can improve the life of a person struggling in Brampton, Caledon or Mississauga by helping to provide immediate and lasting solutions that tackle poverty on many fronts.

We combine over 45 years of experience with research to develop innovative solutions to social issues. By focusing our efforts where they’re needed most, we are able to make smart investments which ensure our efforts go as far as possible.

Your support ensures that residents are cared for, connected and included as we work toward our ultimate objective: sustainable poverty reduction.

Why would I give through United Way when I can give directly to an agency?

When you give to the United Way Community Fund, you are supporting more than one individual cause. You are supporting a big picture perspective that takes the needs of an entire community into account. Our most vulnerable residents are dealing with complex and interconnected issues. You can support these individuals by helping to fund a range of local programs and services that create a circle of care, providing both immediate and long-term support.

Each of our focus areas are deeply connected and work together to achieve one long-term objective: sustainable poverty reduction in Peel.

Does organized labour support United Way?

Yes. United Way and labour work together to promote and co-operate in the establishment of joint labour-management campaigns in the workplace. For more information, please contact our office at 905-602-3650.

Why is it important to give during times of economic uncertainty?

Economic uncertainty puts strain upon us all. It is especially trying for those most vulnerable. It is important to think about families facing imminent layoffs if things don't turn around. It is important to think about those living on fixed incomes having to choose between spending on rent or food.

The truth is that your support of United Way has never been more important than at this moment in time.

Do funds raised by United Way of Peel Region stay in the community?

Your investment goes far, but not far away! Unless directed by the donor to another United Way or registered charity, all donations stay right here in Brampton, Caledon and Mississauga to help address key social issues that have been identified by our community.

Community Impact Information

What happens to my money after I donate?

United Way determines where funds will be invested by conducting research to find needs and opportunities in the community. With this understanding, we are able to make sure funds are distributed to the most urgent issues that exist for people in Brampton, Caledon and Mississauga.

Where does my money go?

United Way and its supporters focus on three areas that provide the best opportunities to create lasting change in our community:

From Poverty to Possibility
We support people to get back on their feet by making sure they have access to the most basic needs in life - food security, emergency shelter and transitional housing supports

All That Kids Can Be
We help ensure that children get a good start in life so they are ready to learn when they start school, stay engaged and develop confidence. We are educating parents to support their children and supporting mental health programs for youth.

Building Strong Communities
We provide support to those who have been abused or people facing challenges related to mental health and disabilities. We also work to increase public awareness of mental health and mental illness and reduce stigmatization of racialized communities.

What is the Community Fund?

Our Community Fund is an interconnected support system with the power to positively impact the lives of our most vulnerable neighbours. We invest in people living in poverty, those vulnerable to falling into poverty and children and youth to prevent poverty. Gifts to the Community Fund provide United Way with the flexibility to target donor dollars where they are needed most to achieve the greatest impact.

Where can I find information on the impact and results United Way and partners are making in the community?

We’ve always measured our progress by tracking how many people we help and how many services we provide. Now we’re also evaluating what difference we are making in sustainable poverty reduction strategies. Our results are featured in our annual report.

Workplace Information

How much should I give?

Making a contribution to United Way is a personal decision. It’s up to you to decide what gift level best reflects your ability to give and your commitment to helping those in need in our community.

How can I give?

When it comes to giving to United Way of Peel Region, there are many options available to you, such as Individual Gifts, Corporate Gifts, Special Event Sponsorship, Gifts-in-kind, and more. You can review these options here to determine which one is right for you.

To make an online gift, visit unitedwaypeel.org/donate.

My spouse gives at work. Do I need to give?

United Way is a total community effort, the results of which benefit everyone. If both spouses work, each is asked to give a share of what he/she earns. You need to make your own decision. Some spouses choose to give separately while others combine their gifts in order to be recognized as Leaders of the Way.

What if I feel too pressured to give to United Way?

No one should feel forced to give to United Way or any other charity. Giving is a personal choice that should be made voluntarily. If you feel that someone is pressuring you to give, please speak to your Employee Campaign Chair or contact your United Way representative. You can also contact United Way directly at 905-602-3650.

Financial & Receipting Information

What is my income tax advantage?

Click here to see more information about the tax benefits of donations.

What monetary donations to United Way are receiptable?

A donor may receive a tax receipt for voluntary donations by cash, cheque, credit card, payroll deduction and automatic bank withdrawal. Donations qualifying for a receipt must be accompanied by a United Way pledge form. Casual Day donations of $10 and over per year are receiptable, if your organization submits a list of those employees who donated through Casual Days, along with their cash donations. Payments of Casual Days through payroll deduction are receiptable on a T4 slip.

What monetary donations to United Way are not receiptable?

Special Event contributions such as draw tickets, 50/50 and lottery tickets, auction and garage sale purchases, coin drives and food purchases are not eligible for a tax receipt. When an individual receives something of value in return (or the chance to receive something of value in return), the contribution is not receiptable.

What are your costs?

In 2015/16, United Way of Peel Region’s donors and volunteers raised more than $12-million. This achievement will support programs and services that address priority community needs and achieve positive outcomes in Brampton, Caledon and Mississauga.

Our cost of fundraising – which includes a portion of our operating cost – was 20.4% of our total revenue. A portion of this amount goes to monitoring our donations which ensures they are distributed where the funds are needed the most.

By comparison, the Canada Revenue Agency (CRA) considers under 35% to be an acceptable costs to revenue ratio.

How does United Way keep its costs so low?

We engage thousands of volunteers, solicit donated services and gifts-in-kind to keep expenses low. As a result of our efforts, United Way is widely recognized by independent sources for being transparent and accountable to our community.

Where can I learn more information about fundraising costs?

United Way of Peel Region encourages all individuals to contact their charities of interest and learn the costs associated with each in order to make an informed decision. Here are some resources:

  • Imagine Canada is the national umbrella for charities and provides standards for charitable organizations to manage and report their financial affairs and fundraising responsibly through the Ethical Code Program. Suggestions on evaluating a charity are at the Imagine Canada website.
  • Canada Revenue Agency (CRA) requires all registered Canadian charities report salary ranges that are subsequently published on the CRA website for public review. CRA also requires accountability, transparency and stewardship of the dollars raised by Canadian not-for-profits in order to maintain charitable status.Visit the "Charities and Giving" section on the CRA website for more information.

What practices does United Way have in place to ensure financial accountability and transparency?

Our volunteer Board of Directors conducts regular, in-depth reviews of United Way's financial and community investment performance.

The accounting firm Grant Thornton LLP ensures our financial statements are accurate and we operate in a fiscally responsible manner.

United Way of Peel Region's annual T3010 filing with Canada Revenue Agency with all required financial and other disclosures can be found on the CRA website www.cra-arc.gc.ca/

Additional Services

How are agencies evaluated?

Community investments are monitored by an experienced United Way community investment staff, cabinet and allocations community. All agency program and service funding requests must meet a strict set of performance criteria based on the most current research.

To be eligible to apply for United Way funding, an organization must meet all of the following criteria:

  • be a registered charity
  • been in continuous operation for at least two years
  • provide human care services and programs to Peel residents
  • be governed by a volunteer board of Directors
  • use volunteers
  • provide audited financial statements
  • comply with the Ontario Human Rights Code
  • must carry a minimum of $2-million in liability insurance
  • have knowledge of relevant issues and needs in Peel
  • abide by United Way’s policies

Why aren't all agencies a part of United Way?

There are many important programs in the community responding to individual and family needs. Our ongoing support of agencies is a business decision that involves a long-term financial commitment. In order to continue that support, we must make decisions that keep us within our financial abilities. The number of agencies or programs funded depends on campaign dollars raised.

There are currently 54 funded agencies, and new investments are considered annually. In addition, some agencies choose not to apply for funding.

Can I designate my donation to other charities?

Yes, the option of designating to specific agencies is an added service United Way provides to our donors. Agencies must be Canadian registered charities.

A transaction fee of $12 will be charged per designation for donations to charities not funded by United Way of Peel Region (excludes donations to other United Ways).

The transaction fee is based on  costs associated with providing the service to donors and their designated agencies. This fee is inclusive of all the costs related to fundraising and processing of these gifts.

What is your charitable business number?

The charitable business number for United Way is 108102807 RR0001.


How do I know my personal information will be protected?

United Way is committed to protecting your privacy and maintaining the confidentiality of your personal information. In order to ensure your protection, we have adopted the ten privacy principles established by the Canadian Standards Association Model Code for the Protection of Personal Information. For further information about our privacy policies and practices, please contact our Privacy Officer at 905-602-3650.

Executive Compensation

I heard a rumour that the United Way CEO makes a million dollars a year.

Every year since at least 2005, an anonymous email floats around the internet with allegations of high salaries for CEO’s of well-known world organizations such as UNICEF, America Red Cross, World Vision and United Way.
The allegations in this email are completely false, but to prove it to you, here is some information on the salaries.

About United Way Worldwide’s CEO Brian Callagher

  • Brian Gallagher (the United Way CEO referred to in the ‘2005 Email’) is the President of United Way Worldwide - a leadership and support organization for the network of nearly 1,800 community-based United Ways in 45 countries and territories; with a brand value estimated at $14.3-billion.
  • He does not have a golf or yacht club membership (he doesn’t even sail) or any of the other perks stated in the email
  • His compensation is set by a Board of Trustees and is publicly available for those that wish to know

About United Way of Peel Region's compensation

  • Shelley White, President and CEO, drives a mid-size family vehicle
  • Her air travel is via the lowest available economy air fare
  • United Way and other charities compete with major institutions and the corporate sector for both staff and leadership. We are extremely fortunate to have executive leadership that is motivated beyond the fair monetary compensation package we are able to provide.
  • United Way of Peel Region files its annual CRA T3010 report, which includes salary ranges for its highest compensated employees. For more information go here: http://www.cra-arc.gc.ca/chrts-gvng/menu-eng.html
  • All salaries at United Way of Peel Region, including senior management, are benchmarked against other Canadian non-profit organizations of similar size and scope in Peel Region and among other United Ways throughout Canada.
  • United Way of Peel Region’s fundraising and related administration costs are 20.4 per cent. Money raised in the community, stays in the community unless it has been designated.

About United Way – Centraide Canada’s Compensation

  • United Way – Centraide staff are hired based on the skills and expertise they bring.
  • Its national Board of Directors is made up of volunteers who traditionally have previous experience serving on a local United Way – Centraide Board and bring specific expertise from the Canadian public, private and not-for-profit sectors.
  • Executive salaries at United Way – Centraides across Canada are established by their respective Board of Directors through a comparison of executive compensation at other charities, an assessment of roles and responsibilities, and a commitment to spending dollars wisely.
  • Each United Way – Centraide in Canada operates as an independent and autonomous organization, following the terms of our membership agreement. While the ratio varies from one local office to another, on average 85 per cent of dollars raised are invested in communities by way of allocations to agencies or though programs delivered directly by us. That leaves an average of 15 per cent of revenues to cover fundraising and administrative expenses.
  • United Way – Centraide is a flagship member of Imagine Canada’s Ethical Fundraising and Financial Accountability Code.
  • United Way’s across Canada have adopted Transparency in Accounting and Financial Reporting (TAFR) principles for a common standard for reporting fundraising and related administration costs.