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United Way of Peel Region is currently developing its Strategic Plan for 2012-2017.  The Strategic Plan will be based upon a National Brand Framework (attached) that was created in consultation with United Way of Canada, key stakeholders and the public across the country. The focus inherent in our new National Brand Framework will enable our donors, volunteers and partners to clearly see and appreciate the transformational impact of dollars and efforts in strengthening our community, now and over the long term.

Within the context of this national brand framework, United Way is sharpening its focus, establishing priority goals and articulating clear targets related to these goals  within three key pillars:

  • From Poverty to Possibility
  • Healthy People, Strong Communities
  • All that Kids can be

United Way of Peel Region is undertaking a community engagement and consultation process to develop impact strategies which will guide United Way’s fund distribution beginning in April of 2013.  This will take into account identified priority needs within Peel, informed research about successful strategies and the perspective of donors at both the individual and corporate level. 

The investment strategy will be brought to the board in July for approval. It will be launched to the community in August 2012.