For immediate release
November 22, 2010

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United we can change lives!
United Way asks the community to give generously

With only a few weeks remaining in its 2010 fundraising campaign, United Way is reminding Peel residents to pitch in and donate to help reach its $13.75-million goal and preserve the lifeline of programs and services that support our community.

“The last two years have been difficult for many people in our community as the recession has taken its toll,” says 2010 Campaign Chair Barb Leavitt, President of Baxter Corporation. “It’s only through the ongoing generosity of thousands of individuals, organizations and businesses that United Way of Peel Region can support people in tough times and beyond. As we approach the end of our campaign, I invite everyone in our community to give generously!”

United Way is the largest non-governmental funder of social services in Peel. Through the Community Fund, United Way supports a network of 99 services and programs offered through 53 agencies across Peel. People from all walks of life and in many different circumstances receive assistance. Examples include:

• Distribution of emergency food to impoverished individuals and families
• Telephone support for people in distress or crisis
• Emergency shelter for abused women and their children
• After-school, homework and breakfast clubs for children
• Counseling for families in conflict
• Mentoring for skilled newcomers
• Meals and social activities for isolated and frail seniors
• Assistance for people who have lost their sight or hearing
• Safe shelter for youth fleeing abuse and family conflict

“Last year, more than 420,000 people received help through United Way funded programs and services,” says Carl Oxholm, Chair of United Way’s Board of Directors. “Without this vital network of support many of these people have nowhere else to turn. By uniting and working together, we can ensure the assistance they need continues to be there for them.”

Donations to United Way’s Community Fund support services, programs and initiatives that improve lives, strengthen families and children, and build vibrant neighbourhoods and communities. In addition to funding local services, United Way draws together partners from many different sectors to tackle complex social issues, works to strengthen local social service agencies, and speaks out for social change.

“We all have a role to play in creating a great community,” says United Way President and CEO Shelley White. “By uniting our caring power we can meet immediate needs and address underlying causes of our community’s most challenging social issues. United we can give hope and help build better futures. Every donation counts and every dollar makes a difference.”
How you can help:

Individuals and organizations interested in supporting United Way can do so through a variety of methods:

• Donate online at www.unitedwaypeel.org
• Call 905-602-3650 to make a donation by credit card.
• Give through United Way’s Gifts with Purpose program to honour friends, family, colleagues, or clients. Visit our website: www.unitedwaypeel.org/giftswithpurpose
• Mail a cheque, payable to United Way of Peel Region, to 5170 Dixie Road, Suite 300, Mississauga ON L4W 1E3.
• Make a gift of stock or marketable securities. Contact Marilyn Friedmann at 905-602-3632 for more information.
• Make a corporate gift or host a United Way campaign in your workplace. It doesn’t take long to organize and we provide all the resources you need. Contact Christine Lynch at 905-602-3648 to sign up.

All donations received (or postmarked) by December 31 are eligible for a 2010 tax receipt.

Media Contact:
Liz Leake
Communications and Marketing Director
905-602-3624 This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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For immediate release
November 19, 2010

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United Way’s Gifts with Purpose make a difference in our community
Take the stress out of holiday shopping!

Are you stressed out trying to find that perfect holiday gift? Hesitant to give a sweater, again? Consider honouring your loved ones with a gift that helps people right across our community. Through United Way of Peel Region’s online Gifts with Purpose, you can make a tax-deductable donation that will provide a lifeline to a network of 99 vital services and programs in Peel. You can choose from a variety of postcard-sized greetings, including those that celebrate Christmas, Hanukkah and Kwanzaa.

“Donations made through Gifts with Purpose are used by United Way for local programs, services and initiatives that help people right across our community,” explains United Way President and CEO Shelley White. “Hundreds of thousands of people from all walks of life and in many different circumstances rely on this support. Your Gift with Purpose helps us meet immediate needs and address the underlying root causes of social problems so that individuals develop resilience, families grow strong and neighbourhoods become vibrant.”

To make a donation through Gifts with Purpose, visit United Way’s website at http://www.unitedwaypeel.org/giftswithpurpose, make a secure online donation through Canada Helps, and then either download and print a greeting card insert or order a postcard-sized printed insert. A minimum donation of $25 is required to receive the printed insert.

Gift givers can also call United Way directly at 905-602-3650 to make a donation via credit card.

All funds raised through the Gifts with Purpose program bring United Way closer to achieving its 2010 campaign goal of $13.75-million. Please help us reach our goal!

Media Contact:
Liz Leake
Communications and Marketing Director
905-602-3624 This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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For immediate release
October 21, 2010

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United Way celebrates 10 years of Day of Caring™

MISSISSAUGA — Pumpkin carving, yard cleanups, painting and computer training were among the 21 projects completed today by more than 120 volunteers during the 10th anniversary of United Way of Peel Region’s Day of Caring™. The semi-annual event provides a unique opportunity for employees from companies and organizations across the region to spend a day helping at a local United Way funded agency. Through their experience, the volunteers learn more about community issues and the services supported by United Way.

“During the last 10 years we have seen tremendous growth in Peel and with that, an increased demand for agency services,” said United Way President and CEO Shelley White. “Day of Caring™ is instrumental in preserving agency resources and ensuring maximum funding goes to the vital frontline programs and services that hundreds of thousands of men, women and children in our community depend on.”

Over the last decade more than 2,200 employees across Peel contributed more than 13,000 hours of their time to United Way funded agencies through Day of Caring™.

“We want to extend a special congratulations and thank you to the Region of Peel and its employees for their dedication and ongoing support of United Way and our community,” said White. “While many organizations have participated in Day of Caring™ over the years, the Region of Peel is the only one that has participated each year since we started Day of Caring™ in 2000.”

In addition to the Region of Peel, the following organizations sent volunteers: Amgen Canada, Bank of Montreal, Baxter Corporation, Best Buy Canada, Citrix Systems Inc., ConAgra Foods, Coroplast, Davis + Henderson, Edward Jones, Gowling Lafleur Henderson LLP, HP Canada, Ingram Micro, Intact Insurance, Intuit Canada, PepsiCo Beverages Canada, Ricoh Canada and Tech Data.

The event was sponsored by TD Canada Trust employees serving Mississauga. Paint and related supplies were donated by the Brampton North Lowe’s Home Improvement Warehouse, and a pizza lunch was provided by Pizza Nova for volunteer groups of 8 or more.

Participating agencies were: Big Brothers Big Sisters of Peel, Brampton Caledon Community Living, Caledon Community Services, Canadian Mental Health Association, Community Living Mississauga, Distress Centre Peel, Interim Place, India Rainbow Community Services, Malton Neighbourhood Services, The Mississauga Food Bank, Peace Ranch, SELF, The Cross Cultural Community Services Association and the YMCA.

Media Contact:
Liz Leake
Communications and Marketing Director
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For immediate release
October 7, 2010

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Peel hospitals blast through goal in first-ever joint United Way campaign

MISSISSAUGA — Peel’s three hospitals have proven that a little competition can generate outstanding results when a healthy community is the goal. In the first-ever tri-hospital campaign for United Way of Peel Region and United Way Toronto, staff, physicians and volunteers at the Credit Valley Hospital, Trillium Health Centre and William Osler Health System joined forces to raise an incredible $88,084. The result is almost triple their goal of $30,000, announced three weeks ago.

“Congratulations to everyone at our local hospitals for achieving such amazing results,” said United Way of Peel Region CEO Shelley White at today’s wrap-up event at Osler’s Brampton Civic Hospital site. “These funds will help a wide range of agencies and programs in our Peel and Toronto neighbourhoods. By supporting United Way, you are helping to create more resilient, healthier communities. Together, we are providing a circle of care for our community.”

Throughout the campaign, the three hospitals competed to raise the most money, achieve the highest percentage increase in donations over last year and demonstrate the strongest spirit. Trillium Health Centre received the Percentage Increase Award for achieving a 476% increase over last year in total funds raised. William Osler Health System walked away with the Spirit Award by sending a team out into the community to visit United Way agencies and meet their clients and staff. The Credit Valley Hospital won the overall competition by raising $40,147. To honour Credit Valley’s success, leaders from Trillium and William Osler immediately donned Credit Valley volunteer vests and showed visitors how to keep their hands clean to prevent the spread of infection.

“This campaign has been a unique opportunity for our three hospitals to come together in support of people in our neighbourhoods who need the services of United Way agencies,” said Matt Anderson, President and CEO of William Osler Health System. “The United Way is a critical resource in our community for our friends, our neighbours, our patients and their families.”

For their campaign, the three hospitals created the slogan, “United we can make a difference in our neighbourhoods”. The slogan helped inspire support and reminded the community that United Way and the hospitals work together to improve lives.

“We believe that by building strong partnerships with our peer hospitals and other stakeholders—such as the many agencies United Way supports—we can better serve our communities and our patients,” said Janet Davidson, President and CEO of Trillium Health Centre. “As three neighbouring hospitals in Peel, we already have a number of clinical partnerships. However, this is the first joint fundraising campaign we’ve ever done. It’s been a great experience.”

The success of the tri-hospital campaign brings United Way of Peel Region closer to its 2010 campaign goal of $13.75-million.

“As we all know, the economic situation is less than ideal; people are working harder than ever and they are busier than ever,” commented Michelle DiEmanuele, President and CEO of The Credit Valley Hospital. “Yet our staff, physicians and volunteers gave generously of their time, money and enthusiasm to make this first tri-hospital campaign a success. We invite our entire community to join with us in supporting United Way.”

One of the highlights of the campaign was an enthusiastic game of Jeopardy that featured Anderson, Davidson and DiEmanuele as the contestants. Anderson won the game when he correctly identified “our community” as the ultimate winner of the hospitals’ friendly competition.

“The issues in our community are challenging and complex, but not impossible,” said White. “By working together, we can create lasting change. The great results in this first tri-hospital campaign will help provide the resources needed to help individuals develop resilience, families grow strong, and neighbourhoods thrive.”

Media Contact:
Liz Leake
Communications and Marketing Director
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Helen Reilly
Hospital Publicist
The Credit Valley Hospital
905-813-1100 ext. 4399 This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Larry Roberts
Media Relations Consultant
Trillium Health Centre
905-848-7580 ext. 3832
Mobile: 416-358-7201 This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Shiela Olley
Senior Writer
William Osler Health System
905-494-2120, ext. 59941 This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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For immediate release
October 4, 2010

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United Way announces PepsiCo Canada Leadership Challenge Grant

MISSISSAUGA — United Way of Peel Region is thrilled to announce the creation of its first-ever Leadership Challenge Grant, which will provide matching funds for new or increased gifts of $1,000 or more to United Way’s Community Fund. The 2010 PepsiCo Canada Leadership Challenge Grant, supported jointly by PepsiCo Beverages Canada and PepsiCo Foods Canada, gives individuals who are considering a gift to United Way an extra incentive to demonstrate outstanding generosity and concern for our community. The two companies have collectively contributed $100,000 to establish the grant.

“Stepping up to provide the inaugural Leadership Challenge Grant is one way that PepsiCo Canada can demonstrate its strong commitment to the community in which we live, work and do business,” said Linda Kuga Pikulin, President, PepsiCo Beverages Canada. “United Way creates lasting change in the lives of individuals, families and neighbourhoods in our community. PepsiCo Canada is proud to be an active partner in supporting this vital work.” Pikulin chaired United Way’s campaign in 2007 and continues to serve actively as a member of the Campaign and Major Individual Giving Cabinets.

PepsiCo Canada is a long-time supporter of United Way, both locally and nationally. This spring, the organization received the prestigious Thanks a Million Award from United Way Canada-Centraide Canada in recognition of PepsiCo Canada’s contribution of more than $1-million in 2009 to United Way.

“At PepsiCo Canada we are committed to delivering our mission of ‘Performance with Purpose’, which is, achieving success while leaving a positive imprint on society,” said Marc Guay, President, PepsiCo Foods Canada. “Establishing this Leadership Challenge Grant for United Way creates momentum for the 2010 campaign by prompting more people to give, and we are confident that it will also help to build better futures for thousands of people in our community.”

The PepsiCo Canada Leadership Challenge Grant will match dollar-for-dollar, up to a total of $100,000, all new or increased gifts of $1,000 or more to United Way’s Community Fund. This matching grant is available for the duration of the 2010 campaign.

“We are thrilled by the leadership of PepsiCo Beverages Canada and PepsiCo Foods Canada and thank them for their vision and generosity,” said United Way CEO Shelley White. “The PepsiCo Canada Leadership Challenge Grant provides a unique opportunity for donors to leverage their gift to United Way and create lasting impact.”

About United Way of Peel Region
Established in 1967, United Way of Peel Region serves the communities of Brampton, Caledon and Mississauga. Through its Community Fund, United Way invests in services, programs and initiatives that develop resilient people, grow strong families, and build vibrant neighbourhoods and communities. The mission of United Way of Peel Region is to engage with our community, through partnerships, to ensure people are cared for, connected and included.

About PepsiCo Canada
PepsiCo Canada is organized into two business units. PepsiCo Foods Canada includes the Frito Lay Canada and Quaker businesses. PepsiCo Beverages Canada includes the Pepsi, Gatorade and Tropicana businesses. For more information, please visit www.pepsico.ca.

About PepsiCo, Inc.
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales. Our main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than 200 countries. With annualized revenues of nearly $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, please visit www.pepsico.com.

Click here to view photographs.

Media Contact:
Liz Leake
Communications and Marketing Director
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Sandy Lyver
Manager, Communications & Community Relations
PepsiCo Beverages Canada
905-804-6421 This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Sheri Morgan
Manager, Communications & Community Relations
PepsiCo Foods Canada
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For immediate release
September 17, 2010

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United Way sets sights on $13.75 million campaign goal

MISSISSAUGA — At an energetic and rousing campaign kick-off this morning at the Hershey Centre SportZone, United Way of Peel Region Campaign Chair Barb Leavitt announced a 2010 fundraising goal of $13.75-million.

“There’s no question that our economy continues to present challenges for many people,” said Leavitt, President of Baxter Corporation. “Yes, there are hopeful signs that improvement is on the way, but there can be a long delay between recovery in the market and recovery in the community.”

Thanks to the generosity of its donors, United Way’s Community Fund provides a vital lifeline of support for the network of social services and programs that last year served more than 420,000 people of all ages in Peel. After government, United Way is the largest funder of social services in our community.

“Our campaign theme this year is, ‘United We Can’,” Carl Oxholm, United Way Board Chair, told the more than 300 people gathered at the kick-off. “By uniting the caring power of our community, we can meet immediate needs and address the underlying causes of social problems. United, we can change lives today and build better futures for tomorrow.”

Highlights of the event included a flash mob dance choreographed by Mississauga native Blake McGrath, a choreographer and judge on CTV’s So You Think You Can Dance Canada, and remarks by Mayors Hazel McCallion of Mississauga and Marolyn Morrison of the Town of Caledon. Troy Taylor, a volunteer youth mentor and former little brother with Big Brothers Big Sisters of Peel, shared the story of the difference the organization has made in his life. He is now pursuing studies at the University of Guelph.

“I think it’s fair to say that no other organization brings together people like United Way does,” said United Way CEO Shelley White. “From every corner of our community, people unite to focus on important social issues such as reducing poverty, creating opportunities for newcomers, stopping domestic violence, providing support for seniors, and strengthening families, children and youth.”

A special emphasis in this year’s campaign is the focus on increasing the number of Leadership gifts to United Way’s Community Fund. Leadership gifts are donations of $1,000 or more in a calendar year. Last year more than 1,100 generous donors contributed at this level.

United Way’s kick-off event was sponsored by TD Bank Financial Group. Other event supporters included Blake McGrath, Canada Dry-Motts, Casa Film Productions, Courtyard by Marriott, CueGo Audio Visual, the Hershey Centre and On the Move Catering.

There are various ways to support United Way in our community. Organizations, businesses and individuals interested in becoming involved can contact United Way at 905-602-3650. For further information about United Way of Peel Region, visit www.unitedwaypeel.org.

Media Contact:
Liz Leake
Communications and Marketing Director
905-602-3624 This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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For immediate release
September 17, 2010

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United Way announces 2010 Pacesetters

MISSISSAUGA — Today, United Way of Peel Region announced its 2010 Pacesetters at its campaign kick-off, held at the Hershey Centre SportZone in Mississauga. Pacesetters are companies and organizations that demonstrate their commitment to United Way by pledging their support prior to the public launch of the campaign.

“It is with great pleasure that we announce our 2010 Pacesetters and thank them for taking a leadership role in jump-starting our campaign,” said 2010 Campaign Chair Barb Leavitt, President of Baxter Corporation. “The support of these companies and organizations provides a strong example of community commitment and inspires others to follow their lead.”

The following 41 companies and organizations have helped set the pace for this year’s campaign.

Mississauga-based organizations and companies:

• Baxter Corporation
• Canada Post Corporation
• Carlson Marketing Group
• Citi Cards Canada
• Citigroup Funds Services Canada
• City of Mississauga
• Cushman & Wakefield Limited
• Deloitte & Touche LLP
• Desjardins General Insurance Group
• Edward Jones
• EllisDon
• ESI Canada
• GE Canada
• General Mills Canada Corporation
• GlaxoSmithKline Inc.
• Hershey Canada Inc.
• Ingram Micro Canada
• Intact Insurance
• Kimberly-Clark Inc.
• Medtronic of Canada Ltd.
• Montship Inc.
• Morguard Investments Limited
• Pallett Valo LLP
• PCL Constructors Canada Inc.
• PepsiCo Canada
• PricewaterhouseCoopers LLP
• Ricoh Canada Inc.
• Symcor
• The Credit Valley Hospital
• Trillium Health Centre
• Wells Fargo Financial

Brampton-based organizations and companies:

• Chrysler Canada
• City of Brampton
• William Osler Health System

Peel-wide organizations and companies:

• Big Brothers Big Sisters of Peel
• Canadian Mental Health Association, Peel Branch
• Peel District School Board
• RBC Financial Group
• Regional Municipality of Peel/ Peel Regional Police Services
• Rogers Communications Inc.
• TD Bank Financial Group

“On behalf of United Way, I would like to thank our 2010 Pacesetters for their great support and community spirit,” said United Way of Peel Region CEO Shelley White. “With their help, we can change lives, build better futures and make Peel a great place for everyone.”

Media Contact:
Liz Leake
Communications and Marketing Director
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For immediate release
September 14, 2010

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Three Peel Region hospitals unite for joint United Way campaign

MISSISSAUGA — In a strong show of community spirit, leaders from The Credit Valley Hospital, Trillium Health Centre and William Osler Health System today launched the first-ever tri-hospital campaign for United Way of Peel Region and United Way Toronto. Together, the hospitals — which have sites across Peel Region and Toronto— are attempting to raise $30,000 in the United Way's Community Fund to support vital local social services, programs and initiatives.

"As hospitals we already work together to support our patients and their care within our hospital communities," said Michelle DiEmanuele, President and CEO of The Credit Valley Hospital. "This joint initiative to support United Way takes our partnership a step further. It is an opportunity for us to make a further difference in the community where we live and work through our personal donations. By supporting United Way, I believe we are really supporting each other."

The campaign was officially launched at Credit Valley today and will conclude on October 7 at Osler's Brampton Civic Hospital site. As part of a friendly competition, the three hospitals will vie for unique trophies and bragging rights for the most money raised, highest employee participation rate and the strongest spirit.

"Staff at our hospitals understand that, together with United Way, we play important roles in providing a circle of care for our community," said Janet Davidson, O.C., President and CEO, Trillium Health Centre. "Many services supported by United Way help people maintain their health and well-being. And after a hospital stay or procedure, programs funded by United Way provide vital support for our patients in the community."

For their campaign, the three hospitals created the slogan, "United we can make a difference in our neighbourhoods". The slogan will help inspire support and remind the community that United Way and the hospitals work together to improve lives.

"Each of us wants to live in a neighbourhood that is vibrant, safe and healthy," said Matt Anderson, President and CEO of William Osler Health System. "United Way not only supports individuals and families in challenging times, but also helps residents become engaged in their own neighbourhoods to create positive change at a very local level."

"United Way is the largest non-governmental funder of social services in our community and last year more than 420,000 people in Peel Region received support from a service funded by United Way," said Shelley White, CEO of United Way of Peel Region. "We are thrilled with the initiative of our local hospitals in demonstrating another facet of their care for our community."

Click here to view photos.

Media Contact:
Liz Leake
Communications and Marketing Director
905-602-3624 This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Helen Reilly
Hospital Publicist
The Credit Valley Hospital
905-813-1100 ext. 4399 This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Larry Roberts
Media Relations Consultant
Trillium Health Centre
905-848-7580 ext. 3832
Mobile: 416-358-7201 This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Shiela Olley
Senior Writer
William Osler Health System
905-494-2120, ext. 59941 This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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For immediate release
September 9, 2010

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United Way launches professional development series for emerging leaders

MISSISSAUGA — United Way of Peel Region's Young Leaders Council (YLC) today launched a new program to equip emerging leaders with the knowledge and skills required to make a positive impact in their communities. Step Up & Learn is a six-part professional development series featuring workshops on public speaking, communications, negotiation, team building, professional image and networking.

"The Young Leaders Council is excited to offer the Step Up & Learn series to cater to the growing need for leadership skills development for the next generation of leaders," said Raj Venkataraman, Executive Member of the YLC. "The focused training sessions will help develop personal and professional presence. This is a great opportunity for emerging leaders to learn essential skills, network with peers and discover their abilities outside their normal realm of work or school. We hope that these training sessions will be a foundation for creating a lasting impact in their personal and professional lives and the community."

United Way is working to prepare emerging leaders for success in their professional lives and in their roles as leaders in Peel Region. The Young Leaders Council is a group of volunteers aged 20-35 who are dedicated to creating a legacy of spirited giving and volunteerism within our community.

The skills development workshops will expand and develop professional skills through targeted hands-on sessions. The monthly workshops are open to individuals aged 20 to 35 years and will be led by Michelle Manglal-Lan, a facilitator with more than 15 years of leadership experience in multiple industries in both operations and corporate environments. Individuals can register for one or all six workshops at www.unitedwaypeel.org. Registration for each workshop closes at 12:00 p.m. on the day of the workshop.

Each workshop costs $15 and takes place from 6:00 p.m. to 9:00 p.m. at PriceWaterhouseCoopers, One Robert Speck Parkway, Suite 1100, Mississauga. Participants will receive a participation letter for each workshop they attend and a certificate for attending the entire series. The following workshops are being offered:

• Public Speaking –September 28, 2010
• Communications – October 20, 2010
• Negotiation/Influencing Skills – November 17, 2010
• Team Building – January 19, 2011
• Professional Image – February 16, 2011
• Networking – March 15, 2011

Media Contact:
Liz Leake
Communications and Marketing Director
905-602-3624 This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Information Contact:
Nicole Dupuis
Volunteer and Youth Engagement Associate
905-602-3622 This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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For immediate release
August 19, 2010

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United Way and Peel Region invest in youth leadership

MISSISSAUGA — "Thanks to our Youth In Action grant, youth in our neighbourhood will have an opportunity to learn a skill and have fun at the same time," says Sherrise Gordon, 15. Sherrise is team leader of Out of the Fire and into the Kitchen, one of 11 youth-led projects receiving a Youth in Action grant, jointly funded by United Way of Peel Region and the Region of Peel. The grants, totalling $20,000, will fund projects including sports camps, workshops and mentoring sessions that aim to build confidence in youth aged 14 to 24, and help develop future leaders while improving neighbourhood life.

Out of the Fire and into the Kitchen (Mississauga) will receive a grant of $2,000, distributed through YMCA Peel Youth Village. The program aims to deter youth violence while teaching youth the essential life skill of cooking. During weekly sessions youth will prepare and share various dishes, and discuss the justice system with guest speakers from the community.

Youth in Action grants were developed in 2009 by United Way's Young Leaders Council, a group of volunteers aged 20 to 35 who are committed to creating a legacy of volunteerism and spirited giving within Peel Region. The grants will be distributed through several local registered charities that will provide financial oversight to the youth developing and implementing projects.

"Youth in Peel Region are restless for change," said Vanessa Mui, Co-Chair of the Youth in Action Review Panel and Executive Member of United Way's Young Leaders Council. "They are eager to tackle issues within their communities and act as agents of social change. We are excited to facilitate youth leadership and activism and empower youth to maximize their potential."

In addition to Out of the Fire and into the Kitchen, the following projects will receive Youth in Action grants:

Journey to OUR Mother (Brampton): A $2,000 grant, distributed through Dufferin Peel Catholic District School Board, will create awareness of First Nations culture and bring both aboriginal youth and non-aboriginal youth together in celebration. They will learn about the environment and working together to grow traditional medicines used by Aboriginal peoples.

Peel Environment Youth Alliance (PEYA): EcoBuzz Conference (Brampton): A grant of $2,000, distributed through EcoSource, will fund a conference for 350 students from across Peel to connect, collaborate and exchange ideas about social justice and environmental advocacy.

United Camp (Brampton): A grant of $1,900 will help build self-esteem in youth by providing sports camps for newcomer and/or underprivileged youth.

Get out! Get Active! (Caledon): A grant of $1,196, distributed through the Rotary Club of Palgrave, will promote youth leadership, healthy living and bring the community together socially by running an organized sports camp. The camp will take place once a week for four consecutive weeks in the summer of 2011.

Girls in Action (Caledon): A grant of $1,196, distributed through the Rotary Club of Palgrave, will fund a mentorship program where positive role models help instill confidence and self-esteem in young girls. The program will partner with local Girl Guides and Brownies.

Newcomer Youth Media Project: (Mississauga): A $2,000 grant, distributed through the Dixie Bloor Neighbourhood Centre, will assist with the successful integration of newcomer youth by having them document their integration through film, photography and journalism. The project also promotes youth leadership and civic engagement while the final products will create awareness of the challenges faced during the integration process.

Project One: Operation Inspire 2 (Mississauga): A grant of $1,838, distributed through Gateway Centre for New Canadians, will continue to support dance workshops that encourage self-expression while mentoring youth on relevant teen issues. This is the second year this program has received a Youth in Action grant.

RHYTHM (Mississauga): A grant of $1,870, distributed through Rapport Youth and Family Services, aims to promote self-esteem, confidence and a positive self-image in youth by providing free dance classes. In addition to providing a safe environment where youth can explore their creativity, sessions will also include workshops on issues impacting youth.

The NUSAYbah Project (Mississauga): A grant of $2,000, distributed through The Social Planning Council of Peel, aims to provide female South Asian youth with a safe and creative place free from Islamophobia, racism and sexism. The youth will also have the opportunity to express themselves through art, specifically through a Digital Storytelling initiative.

Youth Productions (Mississauga): A $2,000 grant distributed, through the Gateway Centre for New Canadians, will allow youth to explore serious and sensitive issues in a safe environment while expressing their creativity through dramatic arts. Youth will create and perform plays that address youth related issues.

Media Contact:
Liz Leake
Communications and Marketing Director
905-602-3624 This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Information Contact:
Nicole Dupuis
Volunteer and Youth Engagement Associate
905-602-3622 This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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For immediate release
August 17, 2010

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United Way and the Region of Peel offer neighbourhood development grants

MISSISSAUGA — United Way of Peel Region and the Region of Peel are jointly offering up to $30,000 in grants to charities and community groups interested in improving the quality of community life in Peel. The Neighbourhood Development grants totalling $275,000 aim to give Peel residents an opportunity to partner with local agencies and businesses to create resident-led programs and services that enhance the quality of neighbourhood life.

"The Neighbourhood Development grants were launched in 2008 as part of United Way's poverty reduction strategy," explains United Way CEO Shelley White. "The grants give residents an opportunity to identify priority issues and needs in their neighbourhood, and be active participants in creating programs and services to address them."

Previous grant recipients include a park beautification project that brought together volunteers, youth and seniors to revitalize a community park; a youth council that provides leadership skills for local youth; a seniors' wellness program that reduces isolation and increases independence; and a neighbourhood festival that brings residents together and promotes community pride and unity.

"These grants are empowering residents to work together to strengthen their neighbourhoods in ways that create hope and opportunity," says Anita Stellinga, United Way's Director of Community Investment. "Research has proven that a neighbourhood that works together is safer, healthier and more productive."

Interested applicants are invited to attend one of the following information sessions:

• Wednesday, September 1, 2010 from 9:30 to 11:30 a.m. at St. Leonard's Place, 1105 Queen Street East, Brampton;
• Thursday, September 9, 2010 from 6 to 8 p.m. at United Way of Peel Region, 5170 Dixie Road, Suite 300, Mississauga;
• Thursday, September 16, 2010 from 6 to 8 p.m. at Caledon Parent-Child Centre, 150 Queen Street South, Bolton.

To RSVP for one of the information sessions or for more information about this funding opportunity and how to receive an application, please contact Areeta Bridgemohan, Manager, Community Investment at 905 602-3650 ext. 2328 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Media Contact:
Liz Leake
Communications and Marketing Director
905-602-3624 This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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For immediate release
July 21, 2010

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United Way appoints Chief Development Officer

MISSISSAUGA — United Way of Peel Region welcomes Marilyn Friedmann as its Chief Development Officer. In this position, Marilyn is responsible for the strategic vision and leadership of all functions pertaining to Resource Development including annual campaign, major individual giving, planned giving, the endowment fund and special gift initiatives.

Marilyn holds the Certified Management Consultant (CMC) designation. Her extensive career includes more than 20 years experience in marketing, fundraising and management consulting within the private and nonprofit sectors. Marilyn previously served as Vice President of Donor Development with World Vision and more recently as a marketing and resource development consultant with the international development organization Mennonite Economic Development Associates (MEDA). Marilyn has also served with Nestle Enterprises, Manulife Financial, Mattel Canada, Sun Life Financial, Plan International of Canada, and several other organizations.

“We are very excited to have Marilyn leading our Resource Development team,” said United Way CEO Shelley White. “Her strong business skills and experience, combined with her passion and commitment for poverty reduction and humanitarian concerns make her a great asset.”

In 2007, Marilyn received accreditation with the Partnership Brokers Accreditation Scheme in the U.K., a program designed to build skills for designing and implementing effective multi-sector partnerships for sustainable development between business, government and civil society. In 2006, she received the Certificate in Corporate Social Responsibility from the University of St. Michael’s College, University of Toronto. Marilyn holds a Bachelor of Arts degree in Management and Economics from The University of Guelph.

A photo of Marilyn Friedmann is available online at http://www.flickr.com/photos/34159482@N08/4815396400/

Media Contact:
Trudi Ford
Communications and Marketing Manager
905-602-3626 This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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For immediate release
July 20, 2010

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United Way and Peel Region grants support social purpose enterprise

MISSISSAUGA — Registered Charities in Peel are invited to apply for grants up to $10,000 to explore the possibility of starting a social purpose enterprise (SPE). Social Purpose Enterprise Technical Assistance grants totalling $50,000 are jointly offered by United Way and the Region of Peel. The grant is designed to support social purpose enterprise development from idea exploration, preparation and development to project launch and growth. Organizations are encouraged to attend an information session on August 5, from 9:30 a.m. to 12 noon at United Way, 5170 Dixie Road, Suite 300, Mississauga.

“Social Purpose Enterprises are income-generating businesses that also support a social mission,” explains United Way CEO Shelley White. “SPEs provide individuals outside the traditional workforce with employment and job training, as well as an opportunity to earn income, improve their housing, enhance life skills and self-esteem, and create better connections to their community.”

United Way launched its Social Purpose Enterprise initiative in 2007 as part of its poverty reduction strategy. The grants aim to help organizations identify potential business activities, conduct market research, assess organizational readiness and undertake business planning activities. Previous SPE technical grant recipients include a catering company that would provide job training and income for domestic abuse survivors, an eco-friendly e-waste management service that would train and employ seniors and youth, and a program that engages youth in producing and marketing original artwork.

“Successful social purpose enterprises assist in reducing poverty and help build more inclusive and healthy communities for everyone,” says Anita Stellinga, United Way’s Director of Community Investment.

The application deadline for the Social Purpose Enterprise Technical Grants is October 8, 2010 at 4 p.m.

To RSVP by July 28 for the information session, or for more information about this funding opportunity and how to receive an application, please contact Lorna Dixon, Senior Manager, United Way Community Investment, at 905-602-3621 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Media Contact:
Trudi Ford
Communications and Marketing Manager
905-602-3626 This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Information Contact:
Lorna Dixon
Senior Manager, Community Investment,
905-602-3621 This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

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For immediate release
June 11, 2010

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New Chair and Board members elected at United Way AGM

MISSISSAUGA —More than 150 people attended United Way of Peel Region’s annual meeting today at the Lionhead Golf and Country Club in Brampton.

At the Board of Directors meeting immediately following the annual meeting, Carl Oxholm, a Partner with PricewaterhouseCoopers LLP (PwC) and long-time United Way volunteer, was elected Board Chair. Other officers elected were Barbara Leavitt, president of Baxter Corporation, as Vice Chair; Bobby Sachdeva, Partner with Pallett Valo LLP, as Secretary; and as Treasurer, Norma Trim, Chief Financial Officer and Treasurer and Commissioner of Corporate Affairs with the Region of Peel.

Carl Oxholm began his career in PwC’s Mississauga office in 1992. In 2006 he received the Chartered Accountants of Ontario's Award of Distinction. He is a member of United Way’s Major Individual Giving Cabinet, and has served on the Campaign Cabinet since 2002. He chaired the campaign in 2006 and has also served as an Account Executive. Additionally, Oxholm is one of the leaders of the PwC Charitable Foundation and has been involved in the launch of the PwC Grant Program, Volunteer Recognition Program and the Team Volunteering Program. He recently received a 10-year Ontario Volunteer Service Award in recognition of his ongoing commitment to United Way. Oxholm holds a Bachelor of Commerce degree from the University of Toronto.

“It’s a great honour to be elected Chair of United Way of Peel Region’s Board of Directors,” said Oxholm. “I’m looking forward to working with fellow Board members, and United Way volunteers and staff, as we unite to tackle the serious issues in our community and create lasting, positive social change.”

The following individuals were elected to the Board for their first three-year term:

Sandy Fallon
Sandy Fallon is Vice President, Human Resources of GlaxoSmithKline Inc.(GSK). She is responsible for the effective implementation of company-wide human resources programs for GSK Pharma as well as providing human resources services to the Consumer and Biologics divisions. Fallon started her career at Nortel Networks, before moving on to gain 18 years of progressive human resources experience at Becton Dickinson (Canada) where she was Director of Human Resources. She holds a Bachelor of Administration and Information Management degree from Ryerson University as well as a certificate in Human Resources Management.

Geovanni Mosquera, PgMP, PMP, P2RP
Geovanni Mosquera is a Senior Information Technology Manager for the Region of Peel’s Information, Systems and Technology Services Division. He has over 25 years IT experience in government, oil and gas, banking and the software industry and holds professional certifications in organizational change management, program and project management, ISO 9000, and enterprise architecture. In addition, Mosquera is co-founder and a member of the Board of Directors of the Latin Project Management Network. He participated as a mentor to Peel’s Mentoring Initiative program and continues to provide mentorship in his various areas of expertise.

In addition to the newly elected officers, the following individuals are continuing as Board members: Harold Brathwaite, Michelle Cole, Charles Courneyea, Snigdha Malik, Shaila Mehta, Louroz Mercader, Joseph Palumbo, Monika Platek, Serge Rochette, Dr. Colin Saldanha, Narendra Shah, Don Taylor, and Bonnie Waterfield.

Media Contact:
Liz Leake
Communications and Marketing Director
905-602-3624 This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Click here for photographs.

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For immediate release
June 11, 2010

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PepsiCo and GE receive prestigious United Way award

MISSISSAUGA — Today PepsiCo Canada and GE Canada, received the prestigious 2009 Thanks a Million Award at United Way of Peel Region’s annual general meeting. The annual Thanks a Million Awards are given by United Way of Canada-Centraide Canada to corporations, employers and labour organizations that have facilitated their employees or members raising $1-million or more for United Ways across the country.

This is the first time PepsiCo Canada is receiving the Thanks a Million Award. Three PepsiCo divisions are sharing the award: Pepsi Beverages Company Canada, PepsiCo Beverages Canada, and PepsiCo Foods Canada. Collectively they demonstrated strong commitment to United Way and the communities we serve, raising a grand total of $1,109,141. This was made possible through employee contributions, a corporate matching program, specials events, and an additional corporate gift of $50,000 from Pepsi Beverages Company Canada.

This is the third consecutive year GE Canada is receiving the award, proving they are passionate about making a long-lasting commitment to the health of the communities in which they operate. Spurred on by their campaign slogan: “Let’s Carry the Torch for a Brighter Tomorrow,” GE raised more than $1.1 million in their national campaign. These results were accomplished through an employee match program, spirited special events, an online giving program, and a national pensioners’ campaign.

“We congratulate and thank PepsiCo Canada, GE Canada and their employees for their exceptional achievement,” said 2009 Campaign Chair Bob Johnson. “Their commitment to the Peel community and communities all across Canada is truly inspiring.”

In addition to PepsiCo Canada and GE Canada, the following 51 organizations with locations in Peel received the 2009 Thanks a Million Award.

• ArcelorMittal Dofasco
• Bell Canada, its Employees and Retirees
• Best Buy & Future Shop
• BMO Financial Group
• Canada Border Services Agency
• Canada Post and its Employees across Canada
• Canada Revenue Agency
• Canadian Pacific Railway Limited
• Cargill Limited
• Chrysler Canada Inc.
• CIBC
• CN and its employees
• Costco Wholesale Canada Ltd.
• Deloitte
• Esso Imperial Oil, and their employees and annuitants
  Ford Motor Company of Canada, Limited and Employees
  Government of Canada Workplace Charitable Campaign
  Great-West Life, London Life and Canada Life
• HSBC Bank Canada
• LCBO
• PCL family of companies
• Pratt & Whitney Canada and its Employees
• PricewaterhouseCoopers LLP
• Procter & Gamble Inc.
• RBC
• Richardson Partners Financial Limited
• Rogers Communications Inc.
• Scotiabank Group
• Sun Life Financial
• TD Bank Financial Group
• TransAlta Corporation
• UPS Canada/ UPS SCS Canada
• WorleyParsons
• Xerox Canada Ltd.

Labour and Union Organizations

• Amalgamated Transit Union
• CAW – Canada
• Canadian Labour Congress
• Canadian Office and Professional Employees Union
• Canadian Union of Postal Workers
• Canadian Union of Public Employees
• Communications, Energy and Paperworkers Union of Canada
• International Association of Fire Fighters
• International Association of Machinists and Aerospace Workers
• International Brotherhood of Electrical Workers
• Ontario Public Service Employees Union
• Public Service Alliance of Canada
• Service Employees International Union
• Teamsters Canada
• UNITE HERE
• United Food and Commercial Workers International Union
• United Steelworkers

“Congratulations to all the Thanks a Million Award winners for their outstanding dedication and support,” said outgoing United Way of Peel Region Board Chair Michelle Cole. “United we can make Peel a better community for everyone.”

Click here for photographs.

Media Contact:
Liz Leake
Communications and Marketing Director
905-602-3624 This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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For immediate release
May 13, 2010

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Record numbers help out at United Way’s Spring Day of Caring™

MISSISSAUGA —Today 179 employees from 19 organizations across Peel united in record numbers to support our community by participating in United Way of Peel Region’s spring Day of Caring™. It’s the most participants at a spring Day of Caring™ since the event began in 2000 and more than double last year’s numbers. Collectively, volunteers today gave more than 1,000 hours of their time to complete 25 different projects at 18 local United Way agencies.

The spring Day of Caring™, generously sponsored by TD Canada Trust employees serving Mississauga, is an opportunity for employees to play a direct role in community building and experience firsthand how their contributions support local United Way-funded agencies. Volunteers worked on a variety of projects including participating in mock job interviews, helping out at the food bank, doing yard work, painting, gardening, spring clean up, and office duties.

“It is really inspiring to see the record number of volunteers,” said United Way CEO Shelley White. “By participating in Day of Caring™, volunteers experience a unique and rewarding opportunity to make a difference in our community while learning more about United Way-funded programs and services. They also save agency resources by undertaking projects that otherwise may not have been completed.”

The following companies sent volunteers: ARI Financial, Bell Mobility, CPL, Citi Cards, City of Mississauga, E.I. duPont, GE Canada, GlaxoSmithKline Inc., General Mills, Medtronic, National Starch, RSA Group, Region of Peel, Ricoh, Suncor Energy, Tech Data, The Pepsi Beverages Co., UPS and Wyeth Healthcare.

Paint and related supplies were donated by the Brampton North Lowe’s Home Improvement Warehouse and Pizza Nova provided a pizza lunch for Day of Caring volunteer groups of 8 or more.

Participating agencies were: African Community Services, Caledon Community Services, Community Living Mississauga, Elizabeth Fry Society of Peel- Halton, Erin Mills Youth Outreach Program, Family Education Centre, Interim Place, John Howard Society, Malton Neighbourhood Services, Nexus Youth Services, Our Place Peel, Ontario March of Dimes, Peace Ranch, Peel Senior Link, Telecare Distress Centre, The Cross Cultural Community Services, The Mississauga Food Bank and YMCA of Greater Toronto.

For more information on how to participate in the fall Day of Caring™ on October 21, visit www.unitedwaypeel.org.

The mission of United Way of Peel Region is to engage with our community, through partnerships, to ensure people are cared for, connected and included.

Click here to view photographs from the event.

Media Contact:
Liz Leake
Communications and Marketing Director
905-602-3624 This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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For immediate release
April 23, 2010

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Be a leader on the links for United Way

MISSISSAUGA —Support our community and have a swinging good time while you’re at it! Register today for United Way of Peel Region’s 19th annual Leaders on the Links golf tournament taking place at Lionhead Golf and Country club in Brampton on July 5.

“All proceeds from our Leaders on the Links tournament go directly to our Community Fund, which invests in a vital network of social services for people from all walks of life,” explains United Way CEO Shelley White. “After government, United Way is the largest funder of social services in our community. Last year more than 420,000 people in Peel turned to the services and programs funded by United Way.”

Fees for the tournament are $500 for a single golfer, $2,000 for a foursome and $2,300 for a combination of a foursome and hole sponsorship. Golf cart, locker, guest gift, golf clinic, on-course lunch, and three-course dinner are included in the fee. A silent auction will feature some fabulous items, including two airline tickets to anywhere in North America, donated by RBC Insurance.

Title sponsors for this year’s tournament are Deloitte, General Mills Canada Corporation, Purolator, RBC Insurance and Telus. There are still some great sponsorship opportunities available. To learn more please contact Lesley Allison at 905-602-3629 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it . You can also download information about sponsorship opportunities by clicking here.

To register for the tournament, please download the registration form at www.unitedwaypeel.org and then fax to 905-602-3651 or mail to 5170 Dixie Rd, Suite 300, Mississauga, ON L4W 1E3. Interested golfers can also contact events manager Lin Ferguson at 905-602-3625 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it . We are also seeking additional items for the silent auction.

Media Contact:
Liz Leake
Communications and Marketing Director
905-602-3624 This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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For immediate release
April 21, 2010

Apply now for Youth in Action grants

MISSISSAUGA —Youth in Peel with a passion for making a difference in our community can now apply for funding to help turn their dreams into reality. Through the Youth in Action grants program, offered jointly for the second year by United Way of Peel Region and the Region of Peel, funding of up to $2,000 each is available for youth-led projects. Individuals or groups of young people between the ages of 14 and 24 are encouraged to apply. A total of $20,000 is available.

“We encourage projects that support youth in becoming more involved in their community, empower youth leadership within neighbourhoods, and raise awareness about local issues,” says Nicole Dupuis, United Way’s Volunteer and Youth Engagement Associate. “By leading and implementing their own community projects, youth are empowered as emerging community leaders.”

To receive a grant, applicants must work with an eligible sponsoring organization. The sponsoring organization must be a registered charity based in or operating in Peel. Examples of potential sponsoring organizations include non-profit organizations and schools.

Projects eligible for funding include youth-led and organized community events, awareness campaigns and youth leadership skill development opportunities. All projects should have a positive impact on local residents and neighbourhoods, improving the quality of community life.

The deadline for all applications is Monday, June 7th, 2010.

Information sessions will be held in Mississauga, Brampton and Caledon during May. To obtain funding guidelines or to receive an application package, interested youth can contact Nicole Dupuis at 905-602-3622 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it . The guidelines are also available at www.unitedwaypeel.org.

Youth in Action grants are an initiative by United Way’s Young Leaders Council, a group of volunteers aged 20 to 35 who are dedicated to creating a legacy of spirited giving and volunteerism within our community.

About United Way of Peel Region
Established in 1967, United Way of Peel Region serves the communities of Brampton, Caledon and Mississauga. Through its Community Fund, United Way invests in services, programs and initiatives that develop resilient people, grow strong families, and build vibrant neighbourhoods and communities. The mission of United Way of Peel Region is to engage with our community, through partnerships, to ensure people are cared for, connected and included.

Media Contact:
Liz Leake
Communications and Marketing Director
905-602-3624 This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Information Contact:
Nicole Dupuis
Volunteer and Youth Engagement Associate
905-602-3622

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For immediate release
March 31, 2010

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United Way announces 2010 Campaign Chair

MISSISSAUGA —Barbara Leavitt, president of Mississauga-based Baxter Corporation and a leader in the healthcare products industry, is taking on a new healthcare challenge. As Chair of United Way of Peel Region’s 2010 campaign, Leavitt will help improve the health and vitality of the Peel community.

“Although there are promising signs that the economy is improving, we know that there are many people in our community who will continue to need help long after the recession is over,” says Leavitt. “It takes all of us, working together, to bring about long-lasting change. United Way brings together people from all parts of the community to understand the issues and focus on solutions. That’s why I’m so proud and excited to be chairing the 2010 campaign.”

Leavitt has been president of Baxter Corporation since 2002 and has more than 20 years of extensive leadership experience in the Canadian healthcare industry. She is an active member of the Canadian Council for Health Services Executives Corporate Board, Conference Board-Canadian Foreign-Owned Executive Council, Catalyst Advisory Board, and the Board of MEDEC – the national association created by and for the Canadian medical technology industry. She has been a member of United Way’s Campaign Cabinet since 2005.

“We are thrilled to welcome Barb as our 2010 Campaign Chair,” says United Way of Peel Region Board Chair Michelle Cole. “Barbara and Baxter Corporation have been strong supporters of United Way and we look forward to a successful campaign under her leadership.”

As Chair of the 2010 campaign, Leavitt will lead United Way’s Campaign Cabinet, a team of high profile volunteers who are leaders in our community’s corporate and public sectors, organized labour, and social service sector. Together they will serve as ambassadors for United Way and work to raise the resources needed for local services, programs and initiatives that meet immediate needs and address the underlying causes of social problems.

“Barb’s extensive business experience, strong leadership skills, knowledge of United Way, compassion for those in need and commitment to building a great community for Peel residents make her the ideal Chair for the 2010 campaign,” says United Way CEO Shelley White. “It is a pleasure and a privilege to have her on board.”

Established in 1967, United Way of Peel Region serves the communities of Brampton, Caledon and Mississauga. Through its Community Fund, United Way invests in services, programs and initiatives that develop resilient people, grow strong families, and build vibrant neighbourhoods and communities. The mission of United Way of Peel Region is to engage with our community, through partnerships, to ensure people are cared for, connected and included.

Media Contact:
Liz Leake
Communications and Marketing Director
905-602-3624 This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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For immediate release
March 9, 2010

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United Way to invest more than $9.7-million in Peel

MISSISSAUGA —United Way of Peel Region will invest more than $9.7-million this year in local services, programs and initiatives that meet immediate social needs and tackle their underlying causes. More than $7.7-million of the $9,770,334 contributed to United Way’s Community Fund in 2009 will be used to support a network of 99 vital programs provided by 53 different social service agencies. This investment represents a slight increase over last year and will assist agencies in addressing the ongoing growth in service demands.

“Even though we are starting to see signs of economic recovery, we know that there can be a long delay between recovery in the market and recovery in the community,” says United Way CEO Shelley White. “Last year more than 420,000 people in our community turned to the services and programs supported by United Way, an overall increase of 6 per cent over 2008. We expect this growth to continue as our community continues to grow. Some agencies have experienced increases of as much as 300 per cent as job loss, stress and anxiety due to the economy continue to impact our community.”

Donors to the 2009 campaign also directed $1,909,116 to other United Ways and registered charities, an increase of $140,000 over last year.

In addition to supporting Peel’s social service network, United Way’s Community Fund will be used for the following initiatives:

• Grants to support the development and operation of 8 social purpose enterprises, which provide employment and training to vulnerable people at risk of falling into poverty;
• Grants for 12 neighbourhood development projects that will promote opportunities for people to become involved and engaged in their community;
• Youth in Action grants to support 11 projects led and organized by Peel youth to foster leadership and community engagement;
• Support for community partnerships including Success By 6 Peel, the Peel Poverty Reduction Strategy Committee, Fair Share Task Force, the Peel Newcomer Strategy Group, and the Mississauga Summit, that draw people from all across our community to work on key social issues;
• Grants to assist agencies in strengthening their organizational capacity to delivery high-quality services and programs;
• One-time grants, if needed, to address unforeseen financial circumstances that put agencies or programs at risk.

“Thanks to the generosity of our donors, United Way can support our community in tough times and beyond,” says Bonnie Waterfield, Chair of United Way’s Community Investment Cabinet. “Through our Community Fund, United Way supports services, programs and initiatives that meet immediate needs and tackle their underlying causes. We want to build resilience in individuals, families and neighbourhoods so they have the capacity to cope with challenges and thrive in times of constant change.”

Today’s announcement represents the first allocations under United Way’s new funding strategy, Investing for Resilience. Under its new approach, United Way is focusing on building resilience in individuals, families and neighbourhoods by taking action in four areas: meeting basic physical and emotional needs; developing coping skills and abilities; providing economic opportunities; and supporting meaningful participation in our community.

United Way is targeting its investments in programs, services and initiatives that result in:
Resilient people by:

• Supporting seniors to be healthy and live independently
• Supporting individuals with disabilities
• Supporting people who are vulnerable and susceptible to abuse, especially women and children
• Supporting and providing resources to people affected by mental health issues

Strong families by:

• Supporting newcomers and immigrants to fully integrate into community life
• Assisting families and children to have a high quality of life
• Empowering children and youth to reach their full potential

Vibrant neighbourhoods and communities by:

• Reducing poverty, eliminating hunger, and ensuring people have access to affordable housing
• Strengthening neighbourhood development efforts so that people can become involved and engaged in their community

All requests for funding are subject to an in-depth financial and program management review by experienced United Way staff and volunteers, including the Allocations Committee, Community Investment Cabinet and the Board of Directors. This process helps United Way identify trends in funded agencies and assists in future strategic planning. The predominant trends include high turnover at the leadership level at agencies, an ongoing decline in charitable giving to the agencies, and increased demand for service. United Way works in several ways to assist agencies in managing these trends, including leadership development for agency employees, assistance in developing fundraising strategies, and advocating for fair and equitable government funding for social services in our community.

Media Contacts:
Liz Leake
Communications and Marketing Director
905-602-3624 This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Anita Stellinga
Community InvestmentDirector
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For immediate release
February 12, 2010

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United Way launches Black Community Advisory Council

MISSISSAUGA —More than 150 guests were greeted by the African drumming beats of the Breadfruit Lane Charity as they joined United Way today to launch its Black Community Advisory Council (BCAC) and celebrate Black History month.

The Black Community Advisory Council is one of three councils created by United Way to build and promote inclusion in Peel Region. The Council aims to identify and address key challenges and gaps in support services affecting Peel’s Black community, which numbers more than 95,000. The Council is comprised of people from different segments of Peel’s diverse Black community, which includes African, Caribbean, Canadian, and anyone whose ethnic or ancestral origins are in Africa. The 52 council members represent different sectors including business, health, education and the community.

“As we launch the United Way Black Community Advisory Council, I look forward to the capacity building in the community and the synergy that will be created by the work of the enthusiastic and dedicated members of the Council,” said BCAC Co-Chair Wanda Marsman. “It is a wonderful initiative and we encourage everyone to get involved and contribute to success and growth within the Black community and the community at large.”

Highlights from the launch included a dance performance by Aisha Nicholson, a monologue by 13-year-old Isiah Douglas, and the invitation for all guests to participate in the Electric Slide dance.

“We are very excited about this partnership which gives Peel’s diverse Black community a strong united voice in developing programs, services and initiatives that will help our community thrive,” said United Way CEO Shelley White.

To learn more about United Way’s Black Community Advisory Council, contact Sharon Smikle, Community Outreach Co-ordinator at (905) 602-3617 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it . or visit www.unitedwaypeel.org.

The other two councils established by United Way are the Chinese Advisory Council which launched in 2007 and the South Asian Council which launched in 2009.

Media Contact:
Liz Leake
Communications and Marketing Director
905-602-3624 This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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For immediate release
February 4, 2010

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Campaign exceeds $12.75-million target

Community responds to United Way’s “License to Ask”

MISSISSAUGA —A crowd of close to 700 donors and volunteers responded with jubilation this evening as United Way of Peel Region announced that through outstanding community generosity it raised $12,835,582 in 2009. The total exceeds the campaign target by more than $85,000. The tremendous result comes during a time of great economic uncertainty and growing need for the services and programs supported by United Way.

“We believe people recognized that many of our friends, neighbours, colleagues and family members need our help right now,” said United Way CEO Shelley White. “This year more than ever, we had a license to ask. We are so grateful for the fantastic response.”

White was joined by Campaign Chair Bob Johnson, who retired as President of Purolator in December.

“It was a very challenging year as many individuals and businesses struggled with the impact of the recession and the uncertainty of economic recovery,” said Johnson. “At one point we thought we might fall short of our goal by as much as $500,000. But our end-of-year plea to the community reminded people of the need and helped put the campaign over the top.”

The money raised in the 2009 campaign will support a wide variety of services, programs and initiatives in Peel. This includes a network of more than 100 programs in more than 50 local social service agencies, community partnerships such as Success By 6 Peel, and grants to support neighbourhood development and social purpose enterprise.

“We know that 2010 will continue to be challenging as recovery makes its way slowly through our export-oriented local economy,” said United Way Board Chair Michelle Cole. “That is why it’s so important that United Way continues to focus on supporting programs that foster resilience. This includes meeting basic needs, providing economic opportunities, building coping skills and abilities, and aiding active participation in society.”

Media Contact:
Liz Leake
Communications and Marketing Director
905-602-3624 This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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For immediate release
February 4, 2010

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United Way of Peel Region announces 2009 Spirit Award winners

MISSISSAUGA —United Way of Peel Region today announced the recipients of the 2009 Campaign Spirit Awards at its 2009 Community Achievement Celebration held at the International Centre in Mississauga.

“The Spirit Awards honour innovative and inspirational campaigns that demonstrate team spirit while raising funds for United Way,” said United Way CEO Shelley White. “Despite ongoing economic hardships, our community persevered and helped us raise a total of $12,835,582. It is during times like these that more people than ever will turn to United Way-funded programs and services for support.”

The following organizations received Spirit Awards:

Best First-Time Campaign:

Presented to first-time workplace campaigns that demonstrate outstanding participation.
Winners:
P&G salon professional, Mississauga
ConAgra Foods Canada Inc., Mississauga

Outstanding Joint Union-Management Campaign:

Presented to both public and private sector joint union and management campaigns that best exemplify teamwork and leadership.
Public Sector Winner:
Peel District School Board and Ontario Secondary School Teachers’ Federation Locals 19 & 64, Elementary Teachers’ Federation of Ontario, Peel Elementary Teachers’ Local

Private Sector Winners:
ESAB Group Canada Inc., Mississauga and United Steelworkers Local 9042; and
Canada Post Corporation, Mississauga and Canadian Union of Postal Workers, Public Services Alliance of Canada, Canadian Postmasters and Assistants Association, Association of Postal Officials of Canada.

Outstanding Agency Campaign Award:

Presented to a United Way-funded agency that has exceptional participation in its employee United Way campaign.
Winners:
PLASP Child Care Services (locations in Brampton and Mississauga)
Family Services of Peel (locations in Brampton and Mississauga); and
Catholic Cross-cultural Services (locations in Brampton and Mississauga).

Best National Employee Campaign:

Presented to an organization that runs an exceptional national campaign and has the greatest increase in participation and/or dollars raised. To be eligible, organizations must be headquartered in Peel and have locations across the country that run a coordinated campaign.
Winners: Canada Dry Motts Inc., Mississauga; and
Purolator Courier Ltd., Mississauga

Outstanding Corporate Campaign Award:

Presented to a corporation that excels in many areas of corporate support.
Winners:
General Mills Canada, Mississauga;
Hershey Canada, Mississauga;
Citi Cards, Mississauga; and
GlaxoSmithKine Inc., Mississauga

Speakers’ Bureau Award:

Presented to a member of the United Way Speakers’ Bureau who is an outstanding ambassador and public speaker.
Winner: Sharon Whelan, Bantrel

Outstanding Leadership Giving Campaign Award:

Given to organizations that conduct an exemplary Leadership Giving Campaign. A leadership donor gives more than $1,000 annually.
Winners:
Regional Municipality of Peel
General Electric Canada, Mississauga

Outstanding Employee Campaign Award:

Presented to the workplace campaigns that show an outstanding increase in employee participation and achieve excellent results.
Winners:
IMS Health Canada, Mississauga;
ESI Canada, Mississauga; and
Citigroup Funds Services Canada, Mississauga.

Pacesetter Award:

Presented to an organization that takes the lead by making a written commitment to support United Way prior to the public launch of the campaign.
Winner: Edward Jones, Mississauga.

Chair’s Award of Merit:

This award honours an organization that has gone above and beyond their traditional support for United Way.
Winner: Baxter Corporation, Mississauga.

Award winners, excluding the Speakers’ Bureau award, were selected by the following judges: United Way Board member Louroz Mercader; CEO Shelley White; Assistant Director Resource Development Kimberley Souliere; Labour Community Services of Peel Labour Director Susan Mortimer; Paddy Ramsingh, Executive Director Family Services of Peel; Angela Stevens, Canada Post and member of the Canadian Union of Postal Workers; and Sharon Whelan, Bantrel.

Media Contact:
Liz Leake
Communications and Marketing Director
905-602-3624 This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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For immediate release
February 1, 2010

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Celebrate the year of the Tiger and help support our community

MISSISSAUGA —Welcome the year of the Tiger with United Way of Peel Region’s Gifts with Purpose Chinese New Year cards. It’s a great way to celebrate the Chinese New Year and honour friends and family while supporting our community at the same time.

The new online Gifts with Purpose Chinese New Year cards provide the opportunity to make a donation to United Way and receive or download Chinese New Year postcards to send to your family, friends and associates. Funds raised through the Gifts with Purpose program support a network of more than 100 vital services and programs in Peel. Hundreds of thousands of people from all walks of life and in many different circumstances rely on this support.

“We are proud to ring in the year of the Tiger with our online Gifts with Purpose Chinese New Year cards,” explains United Way CEO Shelley White. “It is a great way to celebrate with family and friends while supporting local programs, services and initiatives that help people right across our community.”

To make a donation through Gifts with Purpose, visit United Way’s website at www.unitedwaypeel.org, make a secure online donation through Canada Helps, and then either download and print your New Year’s celebration card or request that the postcards be mailed to you. A minimum donation of $25 is required to receive printed postcards. Gift givers can also call United Way directly at 905-602-3650 to make a donation via credit card.

In addition to Chinese New Year’s celebration cards, Gifts with Purpose offers Valentine’s Day, wedding, birthday, graduation, in memoriam, and other holiday and general occasion cards.

Media Contact:
Liz Leake
Communications and Marketing Director
905-602-3624 This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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For immediate release
January 29, 2010

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United Way announces 2009 Youth Spirit Award Winners

MISSISSAUGA —Children and youth across the region were recently recognized for their creativity and enthusiasm in raising funds and awareness for United Way. Several student groups received United Way 2009 Youth Spirit Awards, including the White Oaks Public School Outreach Club in Mississauga, which garnered two of the awards. The awards were presented to the winners at school assemblies or events throughout January.

The Youth Spirit Awards program is an initiative of United Way’s Young Leaders Council, a group of young adults focused on creating a legacy of giving and volunteerism that will strengthen our community.

“The Youth Spirit Awards honour the inspiration and passion evident in youth-led campaigns,” says Jennifer Szodo of United Way’s Young Leaders Council. “Youth play a vital role in the building of a strong and vibrant community.”

The following youth-led campaigns received Spirit Awards:

Biggest Bucks Award

This award is presented to the group that raises the most money.

Secondary and Post Secondary Winner: UTM Music Club

The UTM Music Club in Mississauga raised $1,100 for United Way through a variety of events including mini-concerts during lunch time at the university pub and a fundraising dinner.

Elementary and Middle School Winner: White Oaks Public School Outreach Club

The White Oaks Public School Outreach Club in Mississauga raised $3,000 through their “United for the Holidays” gift extravaganza. Students from grades 3 to 5 sold crafts at a school-wide craft show.

Uniquely Yours Award

This award is presented to the secondary or post-secondary group that holds the most creative and unique special event(s).

Winner: Chinguacousy Secondary School

Chinguacousy Secondary School in Brampton raised money and increased awareness about United Way of Peel Region through a “Wii day” where students paid to play video games during lunch. They also performed hair and make-up mini-makeovers. In the end they raised $350.

Helping Hands Award

This award is presented to the secondary or post-secondary group that holds an event focused on community issues with the most participants. Planning of the event should demonstrate extraordinary teamwork.

Winner: Harold M. Brathwaite Secondary School

The Introduction to Information and Communication Technology Course for English Language Learners class at Harold M. Brathwaite Secondary School in Brampton compiled a cookbook and held several United Way events, including a chili cook off, to increase awareness about United Way and the issues affecting our community.

Little Heroes Award

This award is presented to the middle or elementary school that demonstrates outstanding participation in its United Way campaign.

Winner: White Oaks Public School Outreach Club

White Oaks Public School Outreach Club in Mississauga consists of 130 students from grades 3 to 5. With the support of their teachers, they created 3,500 handmade gifts to sell at their “United for the Holidays” gift extravaganza. Their event raised an outstanding $3,000 for United Way.

About the Awards

A group of Sheridan College artists and faculty from both the glass and ceramic disciplines created one-of-a-kind art pieces for the winners of this year’s Youth Spirit Awards. The artists are Will Ruppel, Chris Tatarnic, David Thompson, Jen Van Herten, Sean Robinson, Marcelina Salazar and Mary McKenzie.

Media Contact:
Liz Leake
Communications and Marketing Director
905-602-3624 This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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For immediate release
January 22, 2010

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Say “I love my community” with United Way Valentines

MISSISSAUGA — Looking for a unique alternative to the usual Valentine’s Day cards this year? Consider giving a United Way of Peel Region Gifts with Purpose Valentine. It’s a great way to say “I love you” while supporting our community at the same time.

The new Gifts with Purpose Valentine cards provide the opportunity to make a donation to United Way and receive or download Valentine postcards to send to your loved ones and friends. They are available online and feature designs for both adults and children. The cards for children come in sets of four and are great for classroom card exchanges. Funds raised through the Gifts with Purpose program support a network of more than 100 vital services and programs in Peel. Hundreds of thousands of people from all walks of life and in many different circumstances rely on this support.

“Our online Gifts with Purpose cards are a great way to celebrate and express your love to family and friends, while supporting local programs, services and initiatives that help people right across our community,” explains United Way CEO Shelley White.

To make a donation through Gifts with Purpose, visit United Way’s website at www.unitedwaypeel.org, make a secure online donation through Canada Helps, and then either download and print your valentines or request that the postcards be mailed to you. A minimum donation of $25 is required to receive printed postcards. Gift givers can also call United Way directly at 905-602-3650 to make a donation via credit card.

In addition to Valentine’s Day, Gifts with Purpose offers Chinese New Year’s celebration cards, as well as wedding, birthday, graduation, in memoriam, and other holiday and general occasion cards.

Media Contact:
Liz Leake
Communications and Marketing Director
905-602-3624 This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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