GlaxoSmithKline demonstrates extraordinary generosity.

$100,000 gift to help close United Way campaign gap

MISSISSAUGA — Responding to a plea for extra support, GlaxoSmithKline Inc. today presented United Way of Peel Region with $100,000 to help reduce the anticipated gap in United Way’s $12.75-million 2009 campaign. The extraordinary gift comes in addition to the $270,348 already contributed to United Way by GlaxoSmithKline and its employees during the 2009 campaign.

"It is in times of greatest need that many Canadians look to the United Way for support and relief, which is why GSK is proud and honoured to continue supporting the United Way of Peel Region and its funded agencies who tirelessly serve the communities in which we live and work," says Paul Lucas, President and CEO of GlaxoSmithKline Inc.

Lucas is deeply familiar with the United Way campaign, having successfully led the Peel fundraising efforts in 2003.

This has been an extremely difficult year for the Peel community. The stress, anxiety and hardship caused by the recession means that more people than ever are turning to the services and programs supported by United Way. Some agencies have reported as much as a 300 per cent increase in demand. After government, United Way is the largest funder of social services in Peel. More than 100 programs, delivered through 53 community agencies, receive United Way funding. Without it, many would be in jeopardy.

“The outstanding generosity and leadership shown by GlaxoSmithKline is inspiring and deeply appreciated,” said United Way CEO Shelley White. “A few weeks ago we asked our community to demonstrate radical generosity. GlaxoSmithKline embraced that challenge and we are now closer to meeting our goal. The real beneficiaries, however, are the hundreds of thousands of people in our community who turn each day to the network of support funded by United Way.”

There is still time for individuals and organizations to contribute to United Way’s 2009 campaign. All donations received (or postmarked) by December 31 are eligible for a 2009 tax receipt.

Donors can make a gift in the following ways:

• Donate online at www.unitedwaypeel.org
• Call 905-602-3650 to make a donation by credit card.
• Give through United Way’s Gifts with Purpose program to honour friends, family, colleagues, or clients. Visit www.unitedwaypeel.org
• Mail a cheque, payable to United Way of Peel Region, to 5170 Dixie Road, Suite 300, Mississauga ON L4W 1E3.
• Make a gift of stock or marketable securities. Contact Chris Meyer at 905-602-3634 for more information.
• Make a corporate gift or host a United Way campaign in your workplace. It doesn’t take long to organize and we provide all the resources you need. Contact Christine Lynch at 905-602-3648 to sign up.

Media Contacts:

Trudi Ford
Communications Manager
905-602-3626
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Hershey employees “sweeten” their United Way campaign

Thousands of items collected in staff food drive

MISSISSAUGA — The more than 100 employees at Mississauga-based Hershey Canada Inc. went above and beyond as part of their recent United Way campaign. In addition to raising more than $56,000 for United Way (an astounding 76% increase over last year, including a corporate match of employee giving), the staff collected 2,372 items for the Mississauga Food Bank, a United Way-funded agency. The items will be delivered today for distribution to needy families.

“The Hershey Company has a long history of making a positive difference in the communities in which we work and live,” said Matthew Lindsay, Vice President, General Manager, Hershey Canada. “We are pleased to partner with the United Way to support those in need in our local community.”

Lindsay said that working with great organizations like the United Way is one of the many ways that the employees of Hershey Canada give back.

“The work of United Way of Peel Region makes a tremendous impact in the lives of people all around us,” he continued. “We are excited to have had a successful fundraising campaign this year and to be able to provide food to those in need this holiday season. It is the passion, dedication and generosity of our employees that makes these efforts possible.”

United Way CEO Shelley White added, “The generosity and spirit of Hershey employees means that many families in our community will have food for today and hope for the future. On their behalf, we extend our congratulations and sincere thanks.”

Media Contacts:

Liz Leake
Communications and Marketing Director
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United Way and Region invest in Peel’s youngest leaders

MISSISSAUGA — Eleven projects led and organized by youth in Peel are receiving $20,000 in Youth in Action grants jointly funded by United Way and the Region of Peel. The projects include community events that bring residents together, and workshops, day camps and retreats to educate youth or develop leadership skills. All projects aim to have a positive impact on local residents and neighbourhoods, improving the quality of community life. This is the first year of this grant opportunity for youth between the ages of 14 and 24.

The Youth in Action grant was developed by United Way’s Young Leaders Council, a group of volunteers between the ages of 20 and 35 years old who are committed to creating a legacy of volunteerism and spirited giving within Peel Region.

“Youth leadership and activism is beginning to explode within Peel Region,” said Vanessa Mui, Co-Chair of the Youth in Action Review Panel and Executive Member of United Way’s Young Leaders Council. “They are passionate and ready to act on issues that deeply concern them and impact their community. We are excited to be working with them and harnessing their contagious energy.”

The projects selected for funding will provide excellent opportunities for youth leadership and engagement. In keeping with Canada Revenue Agency guidelines, the grants will be directed to several local registered charities that will provide financial oversight to the groups of youth developing and implementing the projects.

The following projects will receive Youth in Action grants:

Intergenerational Computer Project (Brampton): A grant of $1,200 to COSTI Immigrant Services will bring together youth and seniors to learn from one another and share in meaningful activities. Youth will teach the seniors how to use computers to access the internet and email, and the seniors will share hobbies such as knitting, chess and crafts.

Sigma A Beats Program (Brampton): A $2,000 grant to the Peel District School Board in conjunction with Roy McMurtry School Youth Detention Facility will help youth create an anti-violence message through hip hop music. Youth will engage with music teachers and a hip hop lab to learn the fundamentals of music production and express their personal struggles through hip hop music.

Youth Opportunities (Brampton): A grant of $1,650 to Brampton Safe City will provide sports camps in a safe, supervised environment for youth between the ages of 11 and 14, who may not otherwise have the opportunity to participate in organized sports activities. This project aims to promote the importance of community, safety, and equity in our youth population.

Mentoring & Learning Youth Serving Youth (Brampton, Mississauga): A grant of $1,960 to the Learning Disabilities Association of North Peel will enable older youth to mentor younger youth with learning disabilities. The youth will support each other in the areas of social skills, career choices and academics.

Youth Making a Difference Workshop (Brampton, Mississauga): A $1,760 grant to Rapport Youth and Family Services will empower and educate youth on how they can make a difference in their community. The one-day workshop, targeted at high school students, will feature guest speakers, encourage community involvement, and provide information on volunteerism.

Unsaid (Brampton, Mississauga): A grant of $1,800 to the East Mississauga Community Health Centre will
educate youth and the public on how racism and homophobia intersect and the impact these issues have on youth and the community. The grant will fund a webpage and art installation project featuring various media and art forms including videos, drawings and paintings depicting how forms of discrimination are linked. The project aims to promote positive dialogue and awareness of homophobia and racism and their impact on youth. The community will be encouraged to contribute and provide feedback to the website.

Project Connect: Uniting Malton and Cawthra through Group-Based Volunteering (Mississauga): A grant of $2,000 to the Social Planning Council in conjunction with Volunteer MBC will engage youth in positive peer interaction through youth volunteerism within their community. The project will target areas identified as having low levels of volunteerism.

Project ONE: Operation INSPIRE (Mississauga): A grant of $1,880 to the Gateway Centre for New Canadians will provide mentoring to youth while teaching them the basics of urban/hip hop dance. The project aims to inspire creativity, and build self-confidence and self-discipline in youth.

Peel Environmental Youth Alliance – Connect Sessions (Brampton, Caledon and Mississauga): A grant of $2,000 to Ecosource will help youth interested in environmental issues build leadership skills through capacity building workshops and peer to peer mentorship opportunities. Monthly Connect Sessions will encourage and inspire youth to stay motivated as they work to create positive environmental changes.

Maincourse 101.com Online Cultural Blog (Brampton, Caledon and Mississauga): A grant of $1,750 to Mississauga Safe City will provide information as well as journalistic and online media internship opportunities for youth through a cultural online blog. The blog, maintained by employees of Goodboy Clothing, will feature stories from within the community and serve as a resource to educate and inspire local youth.

Meals with Love (Brampton, Caledon and Mississauga): A $2,000 grant to Interim Place in conjunction with the Community Environment Alliance will support this youth-led project to provide nutritious meals packed in environmentally-friendly hampers to low income families and individuals in need. In addition to delivering the food hampers, the youth will provide educational presentations to promote good eating habits. The pilot phase of this project was executed in August of 2009. The grant enables the project to initiate its second phase.

Media Contacts:

Liz Leake
Communications and Marketing Director
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Campaign may fall $500,000 short

United Way asks for “radical generosity” from community

MISSISSAUGA — With just five weeks to go in its 2009 fundraising campaign, United Way of Peel Region is facing the possibility of falling $500,000 short of its $12.75-million goal. To help close the gap and preserve the vital network of more than 100 services it supports, United Way is asking Peel residents to demonstrate “radical generosity”.

“Never has there been a greater need in our community for the services, programs and initiatives supported by United Way,” explains 2009 Campaign Chair Bob Johnson, President of Purolator. “Hundreds of thousands of people rely on this network of support every day. We’re asking everyone who possibly can to be radically generous — our community needs you!”

United Way is the largest non-governmental funder of social services in Peel. Through the Community Fund, United Way supports 104 different programs, services and initiatives in Peel that improve lives, strengthen families and children, and build vibrant neighbourhoods. Examples of programs supported by United Way include:

• Distribution of emergency food to impoverished individuals and families
• Telephone support for people in distress or crisis
• Emergency shelter for abused women and their children
• After-school, homework and breakfast clubs for children
• Counselling for families in conflict
• Mentoring for skilled newcomers
• Meals and social activities for isolated and frail seniors
• Assistance for people who have lost their sight or hearing
• Safe shelter for youth fleeing abuse and family conflict

“This year, because of the stress, anxiety and hardship caused by the economic crisis, more people than ever are turning to United Way-funded services,” says Michelle Cole, Chair of United Way’s Board of Directors. “People from all walks of life and in many different circumstances count on the lifeline of support provided through United Way. For some it will be their first time. We must do everything we can to ensure the support they need continues to be there for them.”

How you can help:

Individuals and organizations interested in supporting United Way can do so through a variety of methods:

• Donate online at www.unitedwaypeel.org
• Call 905-602-3650 to make a donation by credit card.
• Give through United Way’s Gifts with Purpose program to honour friends, family, colleagues, or clients. Visit our website: www.unitedwaypeel.org
• Mail a cheque, payable to United Way of Peel Region, to 5170 Dixie Road, Suite 300, Mississauga ON L4W 1E3.
• Make a gift of stock or marketable securities. Contact Chris Meyer at 905-602-3634 for more information.
• Make a corporate gift or host a United Way campaign in your workplace. It doesn’t take long to organize and we provide all the resources you need. Contact Christine Lynch at 905-602-3648 to sign up.

All donations received (or postmarked) by December 31 are eligible for a 2009 tax receipt.

“The agencies that we fund have told us that the demand for service is up between 30% and 300%,” adds United Way CEO Shelley White. “We know they are depending on United Way for their sustainability and we can’t let them—or our community—down. Every donation provides hope and help to people in need. Each gift makes a difference.”

Media Contacts:

Liz Leake
Communications and Marketing Director
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Make a local difference this holiday season!

United Way offers Gifts with Purpose

MISSISSAUGA — What do you get for the person who has it all? Instead of adding to your loved one’s collection of clutter, consider adding to their community instead. United Way of Peel Region’s online Gifts with Purpose provides the opportunity to make a donation that will provide a lifeline to a network of more than 100 vital services and programs in Peel. Hundreds of thousands of people from all walks of life and in many different circumstances rely on this support. Possibly even your loved ones.

“Donations made through Gifts with Purpose are used by United Way for local programs, services and initiatives that help people right across our community,” explains United Way CEO Shelley White. “This year, more people than ever are turning to the services and programs funded by United Way. For many, it is their first time. Gifts with Purpose help make that possible.”

To make a donation through Gifts with Purpose, visit United Way’s website at www.unitedwaypeel.org, make a secure online donation through Canada Helps, and then either download and print your New Year’s celebration card or request that the postcards be mailed to you. A minimum donation of $25 is required to receive printed postcards. A variety of cards are available, including those for Christmas, Hanukkah, Kwanzaa, in memoriam, weddings, birthdays, graduations and general occasions.

Gift givers can also call United Way directly at 905-602-3650 to make a donation via credit card.

All funds raised through the Gifts with Purpose program bring United Way closer to achieving its 2009 campaign goal of $12.75-million. With six weeks left to go in the campaign, United Way has raised $4.97-million, or 39% of its goal. Please help us reach our goal!

Media Contacts:

Liz Leake
Communications and Marketing Director
905-602-3624 This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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United Way investment to strengthen Peel neighbourhoods

MISSISSAUGA — A youth violence prevention project that will use the arts to raise awareness is just one of 12 projects that will receive a United Way of Peel Region Neighbourhood Development grant this year. Other projects receiving grants include a community garden in Brampton, social and exercise activities for seniors in Caledon, and community meetings and recreation for Somali families in east Mississauga.

“United Way recognizes that a neighbourhood that works together is safer, healthier and more productive,” explains CEO Shelley White. “That’s why we are investing $262,743 in projects that will bring neighbours together to develop solutions to local challenges.”

Through its Neighbourhood Development Grants program, United Way is investing in projects that address poverty and youth violence and that create opportunities for residents to become more involved in their communities.

Of the 12 projects receiving funding this year, seven are receiving Neighbourhood Development grants for the first time. The remaining five projects were first funded when United Way launched its Neighbourhood Development grants program last year. In keeping with Canada Revenue Agency guidelines, the grants will be directed to several local registered charities that will provide financial oversight to the resident groups and organizations developing and implementing the projects.

The following projects have received first-time Neighbourhood Development grants:

The South Asian Youth Violence Prevention Project of Punjabi Community Health Services will engage Malton youth in the development of two documentaries aimed at educating youth about how to reduce violence in their community. Local youth will lead all aspects of the project, including concept development, planning, implementation and evaluation. United Way is providing $25,000 for the project through Caledon Community Services.

The Village Keepers is a group of neighbours in east Brampton that have come together to create a community garden. United Way is providing $20,767 through Midaynta Community Services for the garden, which will act as a neighbourhood hub for education and activities that build social inclusion while growing food for local sale and consumption.

“We are very excited about receiving this grant,” says Village Keepers representative Nicola Wheatle. “The community garden will help break down divides within our community by providing a safe, inclusive space for people to join together in a positive common purpose.”

The Glenway neighbourhood at The Collegeway and Glen Erin Drive area of Mississauga is a blended community that includes a mix of social and market rate housing. United Way is providing $24,800 to the Boys & Girls Club of Peel to enable them to build on the neighbourhood development begun through the construction of a new playground in October for young children in the neighbourhood. Future work will facilitate youth involvement and may include activities such as school programs, workshops, family movie nights, and communication circles.

The Gar-Gaar Somali Community Neighbourhood Development Project aims to coordinate monthly meetings and recreation programs for Somali families, children and youth living primarily in east Mississauga. Members of the local Somali community often have difficulty accessing services due to language, cultural and economic barriers. This project, led by members of the Somali community, will improve the quality of life for the Somali community by creating awareness of existing services, identifying unique issues, and creating a safe and accessible meeting space. United Way is providing $20,865 to the Social Planning Council of Peel for the project.

“This grant will help us create a supportive environment for Somali families,” says Sadia Dirie of the Gar-Gaar Project. “As well, women and youth will be trained to assume volunteer leadership roles that will help sustain culturally-sensitive support for Somali children, youth, single mothers and families.”

Two Dixie-Bloor area seniors groups — for those from South Asian and Caribbean backgrounds — will now have the opportunity to once again provide important peer support and social activities after being displaced from their previous meeting space. A grant of $15,740 to Dixie Bloor Neighbourhood Centre in Mississauga will enable the two groups to find and share a meeting location so they can support each other and provide community information and resources that will assist the seniors in remaining healthy and independent.

The Central Parkway Mural Project will bring together residents to reclaim vandalized park trail space in the Central Parkway neighbourhood of Mississauga. Residents will work with a local artist and city parks department staff to restore a sense of community pride and ownership by creating murals on graffiti-covered underpasses and garbage containers, as well plant new shrubs and other landscaping along the trail system. United Way is providing $36,025 to Volunteer MBC in conjunction with the Social Planning Council and City of Mississauga for the project.

The following projects have received a renewal of their Neighbourhood Development grant:

Exercise with a Flair, a concept designed by the Caledon Seniors Council, provides an opportunity for seniors in Caledon to stay fit and healthy while developing social connections and reducing isolation. Exercise with a Flair is located in the village of Caledon East, which has significantly fewer services than other parts of the municipality. United Way is providing $11,571 to the Social Planning Council of Peel for the project.

McHardy Court & Fair Oaks is a high density neighbourhood in central Brampton. United Way is providing $23,500 to the Boys and Girls Club of Peel to continue in the development of activities to build connections and strong relationships among residents. The project will empower residents to make positive choices for themselves and their community, encourage inclusion and promote education throughout the broader community.

In the Roche Court/Sheridan neighbourhood, near Erin Mills Parkway and Sheridan Mall, newcomer families face multiple social, economic and language challenges that make it difficult for them to integrate and connect with the community. There are no traditional recreation facilities in this area other than the library within the mall. United Way is providing $21,000 to Boys and Girls Club of Peel to assist in the continued development of activities that engage residents and help them build positive relationships with one another.

Acorn Place is a high density neighbourhood in Mississauga near Hurontario Street and Eglinton Avenue. United Way is providing $24,800 to the Boys and Girls Club of Peel to continue development of a community kitchen and garden, health and wellness activities for isolated seniors with physical limitations, as well as increasing involvement of youth in activities, facilitating parent support groups and a computer literacy program for adults.

“We are very excited to be able to continue our neighbourhood development work,” says Debbie Smith, Executive Director of the Boys and Girls Club of Peel. “This funding enables us to continue working with residents to provide opportunities for community involvement and leadership skills development. Ultimately, we are helping to create great communities to live in.”

The Malton Community Festival was begun by local residents in 1976. United Way is providing $19,000 to Malton Neighbourhood Services to support the festival which will emphasize art as a medium for universal understanding that transcends cultural barriers.

Clarkson Community at Peace (CCAP) is a diverse group of individuals and organizations that are working together for a safe and peaceful community in south Mississauga. United Way is providing $15,875 to Clarkson Secondary School to assist CCAP in coordinating a variety of activities, including a Spring Fling that will bring residents together to learn about community resources and opportunities for local involvement.

Media Contacts:

Liz Leake
Communications and Marketing Director
905-602-3624 This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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United Way and the Region of Peel invest in Social Purpose Enterprise

MISSISSAUGA — United Way of Peel Region is investing $70,000 in four existing social purpose enterprises (SPE) to help them increase their capacity to provide jobs and skills training for people who face significant barriers to employment. In addition, United Way and the Region of Peel are jointly providing $40,000 to four agencies to help them explore concepts and develop plans for new social purpose enterprises, including an e-waste management service and a catering business run by women abuse survivors.

“Social purpose enterprises are income-generating businesses created by non-profit organizations to support a social mission,” says Shelley White, United Way of Peel Region CEO. “By investing in social purpose enterprises, United Way helps provide job training and employment opportunities for youth, single parents, newcomers, and those who have been incarcerated or are living with mental illness or addiction.”

United Way’s SPE Development Grants are provided to support previously funded enterprises so they can increase their capacity to develop the business aspect of the enterprise. As well, grant recipients will identify and share with each other what they’ve learned and achieved.

The following four enterprises are receiving SPE Development Grants this year:

Peace Ranch in Caledon will receive an SPE Development grant of $10,000 for a comprehensive business plan and operational plan that will assist the agency to convert an onsite market garden program (Eeyore’s Market Garden) to a social purpose enterprise. The garden creates gainful employment and work experience for those outside the traditional workforce due to mental health issues. Produce grown in the garden is sold at local markets.

“It is with much enthusiasm that Peace Ranch gratefully acknowledges the United Way for providing us with a Development grant,” said Eric Tripp-McKay, Peace Ranch Executive Director. “These funds will allow us to develop a detailed business plan, thereby increasing Market Garden revenue which will ultimately create more employment for our clients.”

Options Mississauga will receive $20,000 to further develop and expand its photocopying and printing business. This SPE provides an inclusive and supportive work environment for individuals who live with an intellectual disability. The grant will enable the company to increase sales and hire additional staff. It will also fund skill development to prepare employees to transition to traditional employment in the community.

Destination Café.ca, which serves freshly ground organic and fair trade coffee, is operated by Supportive Housing in Peel. It provides a safe, flexible work environment for clients living with mental illness. Located in Port Credit, the enterprise will receive $20,000 to develop a coffee kiosk in Brampton. The grant will enable the café to increase employment, as well as assist employees to transition to the traditional workforce.

License to Clean, operated by St. Leonard’s Place in Brampton, will receive $20,000 to continue providing job training and employment for men with severe mental illness and/or those who have been in conflict with the law. The grant will fund a business expansion that will increase revenue and employment, and assist employees in transitioning to the traditional workforce and a stable lifestyle. License to Clean offers all types of commercial, industrial and residential cleaning, maintenance, landscaping, moving and small renovations.

In addition to the above SPE Development Grants, United Way and the Region of Peel are jointly providing four SPE Technical Assistants Grants.

“The SPE Technical Assistance grants will help agencies examine the social purpose enterprise development path from idea exploration and development to project launch and growth,” says Anita Stellinga, United Way’s Director of Community Investment. “We are very excited about the innovative initiatives that have come forward this year.”

The following four organizations are receiving SPE Technical Assistance grants:

Community Environment Alliance (CEA) of Peel is a first-time recipient of a United Way SPE Technical Assistance grant. The organization receives $10,000 to assess feasibility, conduct market research, and create a business plan for operating a socially responsible, eco- friendly e-waste management service. The enterprise will focus on collecting obsolete computers and cell phones to provide refurbished units to low-income families or individuals. In addition to making a global impact by diverting these items from landfills, CEA will impact our local community by providing training and employment to seniors and youth who face barriers and exclusion to employment.

“Our vision is to empower and engage seniors and youth in being part of a solution,” says Ranjana Mitra, Executive Director, Community Environment Alliance. “Our goal is to provide environmentally and socially responsible ways of managing discarded electronics while enhancing social capital and strengthening the local economy. This grant will allow us to learn the risks and opportunities involved in setting up the social enterprise.”

Interim Place in Mississauga will receive $10,000 to develop a comprehensive business plan to launch a social purpose enterprise catering service that will provide job training, work experience and gainful employment for women survivors of abuse. The goal of the catering service will be to provide women survivors of abuse with the confidence, skills and resources to build a stable life free from violence.

Rapport Youth & Family Services in Brampton is engaging youth in our community to express themselves positively and creatively through modern Batik Art. “Youth Gotta Have Art” employs youth in designing, producing and marketing original artwork. The agency will receive $10,000 to assist in developing a comprehensive business plan to convert this program to a social purpose enterprise.

St. Leonard’s Place in Brampton provides catering services for events held at the residence by external organizations. The organization will receive $10,000 to explore expanding and converting the current service to a social purpose enterprise that will provide job training, employment and opportunities to transition to the traditional workforce for men with mental illness and/or have had conflict with the law.

Media Contacts:

Liz Leake
Communications and Marketing Director
905-602-3624 This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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Young Leaders United in Style!

MISSISSAUGA — More than 200 young leaders and community members came together on November 7 at Leadership in Style to celebrate the collaboration of fashion and youth leadership. The fashion event was presented by United Way of Peel Region’s Young Leaders Council at the Mississauga Civic Centre.

“This event is about building capacity in the young leaders of our community,” said Nicole Dupuis, Volunteer and Youth Engagement Associate, United Way of Peel Region. “Over 90 volunteers came together from all walks of life and professions to contribute their time to this stylish and fun event. They took the opportunity to demonstrate their skills, knowledge and passion by doing something they love.”

Leadership in Style was designed to attract young leaders from across Peel Region to either volunteer or support United Way of Peel Region’s Young Leaders Council. The fashion show included a dance performance by local Urban Dance Crew Project ONE. As well, it featured beautiful collections from five local designers: Yvonne Scott Collections, Sherbano, Jenna Karl, Goodboy Clothing and Doaa. The event raised $1,075 for United Way’s Community Fund.

Leadership in Style was sponsored by Riavera Corp. The event was also supported by the City of Mississauga, Donato Salon and Spa and Nothing Sweeter than You.

A dynamic group of individuals aged 20-35 years old have been participating in the Young Leaders Council since its official launch a year ago. “The United Way of Peel Region’s Young Leaders Council is quickly becoming the premier volunteer spot in our community for people between the ages of 20 and 35,” said Monika Platek, Young Leaders Council Chair and United Way board member. “It is a place and space for young people to meet, network and learn how they can make a difference in their community by partnering with United Way.”

Visit United Way on Flickr for photos of the event: http://www.flickr.com/photos/34159482@N08/sets/72157622643887139/

For more information about Leadership in Style or how to join United Way of Peel Region’s Young Leaders Council please contact Nicole Dupuis, Volunteer and Youth Engagement Associate at 905.602.3622 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Media Contacts:

Liz Leake
Communications and Marketing Director
905-602-3624 This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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Chefs’ Challenge serves up support for United Way

MISSISSAUGA — Chefs from 10 of Mississauga’s finest restaurants responded with gusto to the challenge of serving up support for United Way at the 2009 Chefs’ Challenge on October 27. More than 400 guests gathered at the Delta Meadowvale Resort & Conference Centre to taste the gourmet samplings being served. And by the time celebrity chef Robert Rainford drew the event to a close, $70,000 had been raised for United Way’s Community Fund.

“The Chefs’ Challenge provides a tremendous boost to our campaign. Over the past several years it has raised more than $650,000 for the Community Fund,” said Michelle Cole, United Way Board Chair. “This has enabled us to invest in programs, services and initiatives that meet immediate needs and work on long-term solutions to social challenges in our community.”

The United Way 2009 Chefs’ Challenge was sponsored by AstraZeneca Canada Inc. in partnership with the Delta Meadowvale Resort & Conference Centre with the support of TD Bank Financial Group, The Data Group of Companies, West of the City, Wave 94.7, PSAV, Purolator, John Narvali Photography and Carisma Florists. Hors d’ouevres were prepared by staff and students from the Lakeshore campus of Liaison College of Culinary Arts. Desserts were supplied by Patisserie Monaco. Premium wines for the event were provided by Charton-Hobbs, leading Canadian distributor of wine and spirits. The Carlson Marketing Group provided the raffle prize of two WestJet tickets to any of their destinations.

“At AstraZeneca Canada, we feel it is very important to invest in the communities where our employees live and work,” said Mark Jones, President and CEO. “We are helping to make a difference through the United Way in supporting those in need and building stronger communities.”

Restaurants participating in the Chefs’ Challenge included Alioli Ristorante; Breakwater Restaurant, The Waterside Inn; The Elliott House Restaurant & Chef School; Lucy’s Seafood Kitchen and Café; Regatta Grille & Lounge, Delta Meadowvale Resort and Conference Centre; Rogues Restaurant; Rosewood Bistro & Wine Bar; Ruth’s Chris Steak House; Solstice Restaurant & Wine Bar, and The Host.

“We are so grateful for the individuals and organizations that helped make this event a success,” said United Way CEO Shelley White. “Proceeds from the Chefs’ Challenge help United Way make a difference in the lives of individuals, families, neighbourhoods and entire communities. And never has United Way been needed more than right now.”

Media Contacts:

Liz Leake
Communications and Marketing Director
905-602-3624 This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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Volunteers come out for United Way’s Fall Day of Caring™

MISSISSAUGA — Today 80 employees from 17 organizations across Peel made a difference in our community by participating in United Way of Peel Region’s fall Day of Caring™. Collectively they volunteered more than 480 hours to complete 19 different projects at 12 local United Way-funded agencies.

The fall Day of Caring™, sponsored by Edward Jones, is an opportunity for employees to experience firsthand how their contributions support our community and learn more about the programs and services that United Way funds. Volunteers armed with paint brushes, shovels and rubber gloves worked on a variety of projects including helping out at the food bank, doing yard work, painting, gardening, cleaning, and computer training.

“Day of Caring provides a unique opportunity for employees to learn more about community issues and play a direct role in building a great community,” explains Shelley White, United Way CEO. “It’s tremendously rewarding for the volunteers to carry out much-needed projects that the agencies may otherwise have not been able to easily complete.”

The following companies and organizations sent volunteers: Canada Post, Citrix, City of Mississauga, E.I. duPont, Edward Jones, Humber College, Ikon Office Solutions Inc., Ingram Micro, Live, MettlerToledo, Praxair, RBC, Region of Peel, State Farm, Tech Data, The Pepsi Bottling Group (Canada) Co., and Wyeth.

Paint and related supplies were donated by the Brampton South Lowe’s Home Improvement Warehouse and Pizza Nova provided a pizza lunch for Day of Caring volunteer groups of 8 or more.

Participating agencies were: Big Brothers Big Sisters of Peel, Brampton Caledon Community Living, Caledon Community Services, Canadian Mental Health Association – Peel Branch, Catholic Family Services of Peel-Dufferin, Community Living Mississauga, Our Place Peel, Peace Ranch, Peel Senior Link, SELF, The Mississauga Food Bank, and YMCA of Greater Toronto.

Media Contacts:

Liz Leake
Communications and Marketing Director
905-602-3624 This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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United Way recruiting for Black Community Advisory Council

MISSISSAUGA — United Way of Peel Region is establishing a Black Community Advisory Council (BCAC) and seeks interested individuals from Peel’s diverse Black community to assist in developing and executing strategies that address key challenges affecting Peel’s Black community.

Peel continues to be one of the largest and fastest growing areas in Canada. Immigration and migration have contributed to much of that growth. In 2006 more than 95,000 Blacks resided in Peel, comprising 8.3% of Peel’s total population and 16.6% of the total visible minority population.

“It is our mission to engage with our community through partnerships, to ensure people are cared for, connected and included,” said United Way CEO Shelley White. “The BCAC is an opportunity for members of our diverse Black community to have a strong voice in developing specific programs and services which they feel will empower the community to thrive.”

The Council will be comprised of people from different segments of the Black community including African, Caribbean, Canadian, and anyone whose ethnic or ancestral origins are in Africa. Members will represent different sectors including business, health, education and the community.

The Black Community Advisory Council is one of three councils created as part of a diversity outreach initiative by United Way to build and promote inclusion in Peel Region. The Chinese Advisory Council was launched in 2007 and the South Asian Council was launched in 2008.

If you are interested in joining the Black Community Advisory Council or would like to learn more, contact Sharon Douglas, Assistant Director, Community Investment at (905) 602-3620 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Media Contacts:

Liz Leake
Communications and Marketing Director
905-602-3624 This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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United Way aims to raise $12.75-million in Peel

MISSISSAUGA — At a James Bond-themed breakfast at the Brampton YMCA this morning, United Way of Peel Region Campaign Chair Bob Johnson announced his mission of raising $12.75-million in the 2009 campaign.

“This year, more than ever, we have a ‘license to ask’ our community to be as generous as possible,” explained Johnson, President of Purolator. “This recession has had a huge impact. Peel residents are dealing with job loss, financial uncertainty, and family stress, to name just a few challenges. Some United Way-funded agencies are seeing an increase of up to 30% in the demand for services while their fundraising revenue is falling. Without United Way support, the vital network of services that help people cope and build resilience would be in jeopardy.”

After government, United Way is the largest funder of social services in our community.

“Never has our community needed us more,” said United Way Board Chair Michelle Cole. “We’re asking everyone in Peel to come together, right now. The United Way campaign isn’t just about raising money; it’s about building the kind of community in which everyone is cared for, connected and included.”

All contributions to United Way of Peel Region that are not directed by donors to other registered charities go to the Community Fund. The Community Fund is strategically invested in services, programs and initiatives that help individuals develop resilience, families to grow strong, and neighbourhoods to become more vibrant. In addition to supporting a network of more than 100 local services, the Community Fund enables United Way to foster community partnerships that tackle complex social issues, provide training and development opportunities to strengthen local agencies, and to speak out on issues that impact the wellbeing of our community.

“Even though the need in our community is great, so is the impact that we can have when we come together in a great cause,” said United Way CEO Shelley White. “Together, we are agents of change. Every day we see positive change in the lives of individuals, families and neighbourhoods. We are helping people cope in these tough times and keeping hope alive for the future.”

United Way’s kick-off event was sponsored by Purolator. Breakfast was provided by Longo’s and Starbucks. Additional event supporters included Blockbuster, Chapters, and Coles.

Organizations, businesses and individuals interested in supporting United Way can call 905-602-3650 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it . For further information about United Way of Peel Region, visit the website at www.unitedwaypeel.org.

Media Contacts:

Liz Leake
Communications and Marketing Director
905-602-3624 This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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United Way announces 2009 Pacesetters

MISSISSAUGA — At its campaign kick-off today, United Way of Peel Region announced its 2009 Pacesetters, those companies and organizations who pledge their commitment to United Way before the public launch of the campaign. The kick-off, sponsored by Purolator, took place at the Brampton YMCA.

“We are honoured to announce our 2009 Pacesetters and thank them for their commitment,” said 2009 Campaign Chair Bob Johnson, President of Purolator. “These companies and organizations show great leadership while giving United Way a jump-start towards accomplishing its $12.75-million campaign goal.”

The following companies and organizations have helped set the pace for the 2009 campaign. An asterisk (*) indicates those that have locations or services across the entire region:

Mississauga-based organizations and companies:
ARI Financial Services Inc.
Bantrel Co.
Baxter Corporation
Canada Post Corporation
Carlson Marketing Group Ltd.
Citi
City of Mississauga
Deloitte & Touche LLP
Edward Jones*
ESI Canada
General Electric Canada
General Mills Canada Corporation
GlaxoSmithKline Inc.
GTAA
Hatch Associates
Hershey Canada Inc.
Hewlett-Packard (Canada) Co.
Hills Pet Nutrition
IKON Office Solutions
Labour Community Services of Peel
Ledcor Construction
MDA Corporation
Medtronic of Canada Ltd.
Montship Inc.
Morguard Investments Limited
Pallett Valo LLP
Peel District School Board*
PepsiCo Beverages Canada
PepsiCo Foods Canada
Pratt and Whitney Canada
PricewaterhouseCoopers LLP
Purolator Courier
RBC Insurance Services Inc.
Ricoh Canada Inc.
RR Donnelley
The Pepsi Bottling Group (Canada) Co.
Wells Fargo Financial
Wyeth Consumer Healthcare Inc.

Brampton-based organizations and companies:
Canadian Mental Health Association, Peel Branch*
City of Brampton
Regional Municipality of Peel/Peel Regional Police Services*

“On behalf of United Way, I would like to thank our 2009 Pacesetters for taking the lead in making a generous commitment,” said United Way of Peel Region CEO Shelley White. “By working together we can help individuals and families in Peel build the resilience they need to cope through these tough times.”

Media Contacts:

Liz Leake
Communications and Marketing Director
905-602-3624 This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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United Way Chefs’ Challenge to benefit community

MISSISSAUGA — How can you dine on exquisite cuisine from the finest restaurants in Mississauga, network with local business leaders, and support our community all in one night? Make reservations for the United Way of Peel Region 2009 Chefs’ Challenge on October 27 at the Delta Meadowvale Resort and Conference Centre!

Guests will enjoy a cocktail reception and silent auction at 6 p.m., followed by a delicious marche-style dinner at 7 p.m. prepared by some of Mississauga’s top restaurants: Alioli Ristorante; Breakwater Restaurant, The Waterside Inn; The Elliott House Restaurant & Chef School; Regatta Grille & Lounge, Delta Meadowvale Resort and Conference Centre; Rogues Restaurant; Rosewood Bistro & Wine Bar; Ruth’s Chris Steak House; and Solstice Restaurant & Wine Bar.

Celebrity chef and author Robert Rainford will be the master of ceremonies for the evening.

The United Way 2009 Chefs’ Challenge is sponsored by AstraZeneca Canada Inc. in partnership with the Delta Meadowvale Resort & Conference Centre with the support of TD Bank Financial Group, The Data Group of Companies, West of the City and Carisma Florist Ltd. Premium wines for the event will be provided by leading Canadian distributor of wine and spirits Charton-Hobbs.

Individual tickets are $150 each. A table for 10 is $1,500. Visit www.chefschallenge.ca to download an order form. But hurry! This event sells out quickly.

All proceeds from the Chefs’ Challenge support United Way’s Community Fund which helps create lasting social change by investing in vital programs, services and initiatives that result in resilient people, strong families, and vibrant neighbourhoods and communities.

For more information about the Chefs’ Challenge or to inquire about sponsorship opportunities or donating an item to the silent auction, please contact Christine McIvor at 905-602-3650 ext. 2327 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

United Way of Peel Region was established in 1967 and serves the communities of Brampton, Caledon and Mississauga. The mission of United Way of Peel Region is to engage with our community, through partnerships, to ensure people are cared for, connected and included.

Media Contacts:

Liz Leake
Communications and Marketing Director
905-602-3624 This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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United Way offers Youth in Action grants

MISSISSAUGA — Youth in Peel with great ideas for improving our community can now apply for funding to help put their ideas into action. United Way of Peel Region’s new Youth in Action grants provide up to $2,000 each for youth-led projects. Individuals or groups of young people between the ages of 14 and 24 are encouraged to apply. There is a total of $10,000 in funding available.
“Youth in Action grants demonstrate United Way’s commitment to partnering with the young people in our community to inspire lasting, positive change in Peel neighbourhoods,” says United Way Volunteer and Youth Engagement Associate, Nicole Dupuis. “Through working with young people today, we help build strong leaders of tomorrow.”
To receive a grant, applicants must work with an eligible community sponsor. The sponsor must be a registered charity based in or operating in Peel. Examples of potential community sponsors include non-profit organizations and schools.
Projects eligible for funding include youth-led and organized community events that bring residents together, and workshops, day camps and retreats to educate youth or develop leadership skills. All projects should have a positive impact on local residents and neighbourhoods, improving the quality of community life.
To learn more about Youth in Action grants, come to an information session on September 2 from 6 to 7 p.m. at United Way of Peel Region, 5170 Dixie Road, Suite 300, Mississauga.

The deadline for all applications is Wednesday September 30, 2009 at 4:00 pm.

To reserve your space at the information session, obtain funding guidelines, or to receive an application package, contact Nicole Dupuis at 905-602-3622 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

United Way of Peel Region was established in 1967 and serves the communities of Brampton, Caledon and Mississauga. The mission of United Way of Peel Region is to engage with our community, through partnerships, to ensure people are cared for, connected and included.

Media Contacts:

Liz Leake
Communications and Marketing Director
905-602-3624 This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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MISSISSAUGA (April 22, 2009) — United Way of Peel Region will invest more than $9.7-million this year in local services, programs and initiatives that meet immediate needs and tackle their underlying causes. The $9,782,542 contributed to the Community Fund in 2008 will help provide the support that people need in difficult times — crisis phone lines, food banks, emergency shelters, counselling, help with accessing income support programs, referrals to other community resources, and more. In addition, donors to the 2008 campaign directed $1,770,000 to other United Ways and registered charities.

“In this economy, we know that more people than ever are turning to United Way-funded services and programs for support and assistance,” says United Way CEO Shelley White. “It’s important that we come together as a community to help individuals, families and neighbourhoods cope. It is vital that we have the capacity to support people during this recession and beyond.”

United Way’s Community Fund supports services, programs and initiatives that address key social challenges, providing a circle of care for our community. Funding is focused on strengthening families and children, reducing hunger, homelessness and poverty, helping abused women and children, supporting seniors to live healthy and independent lives, and helping newcomers and immigrants settle and integrate.

Through the Community Fund, United Way:

• Supports a network of 105 vital programs and services provided through 54 social service agencies. This network assists hundreds of thousands of people;
• Provides grants that support the development and operation of 7 social purpose enterprises, which provide employment and training to vulnerable people at risk of falling into poverty;
• Supports 8 initiatives and activities that strengthen neighbourhoods and promote opportunities for people to become involved and engaged in their community.
• Supports community partnerships such as Success By 6 Peel, the Peel Poverty Reduction Strategy Committee, Fair Share Task Force, the Peel Newcomer Strategy Group, the Mississauga Summit, and that draw people from all across our community to work on key issues;
• Provides training and skills development to build strong social service agencies and increase our community’s capacity to deliver needed services;
• Provides a strong voice for social change and ensures that many diverse voices have the opportunity to be heard.

“Thanks to the generosity of our donors, United Way can create lasting change in the lives of individuals, families and neighbourhoods,” says Bonnie Waterfield, Chair of United Way’s Community Investment Cabinet. “We can go beyond meeting today’s needs to examine the causes of social problems such as poverty, discrimination, and family violence and work with agencies and community partners to develop and implement solutions, as well as capacities to measure outcomes.”

All requests for funding are subject to an in-depth financial and program management review by experienced United Way staff and volunteers, including the Allocations Committee, Community Investment Cabinet and the Board of Directors. This process helps United Way identify trends in Peel’s social services sector and assists in future strategic planning. The predominant trend continues to be the increasing demand for services and the impact that government underfunding has on the sector’s ability to meet these needs. United Way continues to advocate strongly for fair and equitable government funding for social services in our community.

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